brand-footprint-report_6

Brand Footprint Global Ranking Top 50
Rank
2013
Rank
2012
Rank
change
Brand name Manufacturer
Consumer
Reach Points
(m)
Penetration%
Frequency
Consumer
Reach Points
growth%
Rank
2013
Rank
2012
Rank
change
Brand name Manufacturer
Consumer
Reach Points
(m)
Penetration%
Frequency
Consumer
Reach Points
growth%
1 1
The Coca-Cola
Company
5,788 44.0 13.7 2
26 20 6 Danone 830 14.0 6.2 -9
2 2
Colgate-Palmolive
Company
3,660 63.4 6.0 3
27 25 2 Nestlé 810 7.7 11.0 0
3 3 Nestlé 2,173 23.8 9.6 -4
28 24 4 P&G 796 24.0 3.5 -1
4 4 Nestlé 2,027 31.2 6.8 4
29 28 1 Pepsico 767 16.2 5.0 0
5 5 Pepsico 1,926 26.2 7.7 2
30 31 1
The Coca-Cola
Company
749 21.5 3.6 4
6 7 1 Unilever 1,688 30.1 5.9 0
31 30 1 P&G 714 13.6 5.5 -1
7 6 1 Unilever 1,683 25.5 6.9 -1
32 32
The Coca-Cola
Company
701 17.9 4.1 -1
8 9 1 Pepsico 1,503 26.0 6.0 7
33 33
McCormick
& Company
690 14.0 5.1 1
9 8 1 P&G 1,339 28.4 4.9 -6
34 37 3
The Hershey
Company
684 13.0 5.5 5
10 10 Kraft Foods Group 1,291 18.0 7.5 -1
35 34 1 Danone 677 14.3 5.0 -1
11 11 Unilever 1,252 33.7 3.9 5
36 36 Ferrero 668 11.9 5.9 1
12 12
Colgate-Palmolive
Company
1,183 19.8 6.3 1
37 35 2 Barilla Group 660 12.8 5.4 -1
13 13 Unilever 1,087 31.7 3.6 -1
38 45 7 Pepsico 654 14.1 4.8 9
14 15 1 Nestlé 1,055 29.4 3.7 3
39 42 3 Unilever 648 14.6 4.6 7
15 14 1 P&G 1,052 26.4 4.2 -4
40 40 Beiersdorf 624 21.5 3.0 2
16 16 Unilever 1,046 13.8 7.9 3
41 39 2 Unilever 621 16.3 4.0 -1
17 29 12 P&G 966 13.1 7.7 26
42 41 1 General Mills 607 11.2 5.7 0
18 17 1 Unilever 947 18.8 5.3 -1
43 47 4 Unilever 607 15.3 4.1 5
19 18 1 Ajinomoto 905 6.8 14.0 -2
44 44 P&G 596 18.1 3.4 -1
20 21 1 Bimbo 897 6.4 14.6 1
45 38 7 Nestlé 594 7.9 7.8 -8
21 22 1
The Coca-Cola
Company
891 25.2 3.7 2
46 43 3 Johnson & Johnson 588 20.2 3.0 -5
22 19 3 Mondelez 888 11.5 8.1 -4
47 46 1 P&G 561 21.5 2.7 -3
23 23 H.J. Heinz Company 884 17.6 5.3 3
48 48 Pepsico 543 9.1 6.3 0
24 26 2 Mondelez 883 24.7 3.7 10
49 53 4 Pepsico 540 10.5 5.4 6
25 27 2 Unilever 835 12.6 6.9 9
50 59 9 Unilever 534 11.9 4.7 15
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