Digital Billboard Advertising - CBS Outdoor

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SUCCESS STORIES Target Audience: The driving population throughout the U.S. Media Buy: Digital Billboards throughout Los Angeles, Dallas, New Jersey, Houston, Tampa, Atlanta, Orlando, Miami & San Francisco Overview: Ford wanted to drive web traffic to their Mustang Customizer website where fans could design their dream car. After a user logged onto the site and customized their car, fans had the opportunity to save their custom creation & ‘Opt-In’ to have their car displayed to the public via digital billboards. Results: Over 140,000 ‘Fanmade’ custom designs were uploaded to a server and transmitted to 52 digital billboards spanning 9 markets! cbsoutdoor.com 800.926.8834
SUCCESS STORIES Target Audience: University of South Florida (USF) Bulls Fans Media Buy: Bulletins and Digital Billboards in South Florida Overview: The USF Athletic Department wanted to promote season ticket sales for the “Bulls” upcoming football season. The USF Athletic Department decided to use Outdoor because it would be seen by a greater amount of fans on their daily commute. Results: The reaction was insane! Photos of the Bulletins appeared in all of the local newspapers and the campaign was referenced by the local sports talk radio & TV shows. The University sold nearly twice as many season tickets this year as they did the year prior and gave the credit to the Outdoor campaign. After all the success, the University decided to extend their campaign on a Digital Billboard. The creative was inviting fans to send in photos of themselves giving the “Bulls sign,” promising the winning entries that they would be inserted into the Billboard layout and displayed on the new Digital display. As a result, the campaign generated massive awareness and received several hundred entries. - Ayo Taylor-Dixon - Associate Athletic Director (University of South Florida) cbsoutdoor.com 800.926.8834
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Digital Billboard Advertising - CBS Outdoor

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