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Well – in that ‘gathering’ stage (one of the 6-Stages of Selling and<br />
Business Conversations) not only do you find out the problems your<br />
potential customer is experiencing BUT:<br />
You find out what PAIN those problems are causing!<br />
Then and ONLY THEN – do you start talking about features, benefits<br />
and advantages.<br />
Wait there’s more…<br />
I created a system to position ‘price’ that demolishes most, if not all,<br />
price objections before they raise their repulsive and ugly little heads<br />
– and it’s called:<br />
The Magic Formula<br />
“How to smash price objections before they’re even<br />
raised!”<br />
And I’ll let you know, a little later on, just how<br />
you can get hold of your FREE copy of that<br />
‘money making’ report.<br />
So, to avoid BIG MISTAKE #3 – sell the avoidance of pain BEFORE<br />
you sell the gaining of pleasure – that makes sense – doesn’t it?<br />
BIG MISTAKE #4<br />
Here’s the mistake:<br />
People who are involved in business and selling come across as ‘too<br />
needy’. They position themselves below the buyer – and wondered<br />
why they get messed about!<br />
Here’s the solution:<br />
14 © <strong>Peter</strong> <strong>Thomson</strong> Leamington Spa 2006: http://www.acceleratedbusinessgrowthsystem.com/ma
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