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GOALS, OBJECTIVES AND MEASURABLE OUTCOMES Strategic Priority 4—Financial Viability: Virginia Union University is accountable to its students, its communities and the governing Board of Trustees. Virginia Union University is committed to its financial strength through sound investments; effective financial and business practices; and the successful securing of resources through institutional advancement, student enrollment, gifts, and grants procurement in support of the University’s mission. GOALS OBJECTIVES MEASURABLE OUTCOMES 4.1 Facilitate fiscally sound fiscal resources consistent with the University’s mission 4.1.1 Identify and secure additional financial resources for students 4.1.2 Increase alternative revenue sources Number of international students Number of externally funded grants and contracts Number of athletic sponsorships Amount generated from capital campaign Number of scholarships awarded Number of endowed scholarships awarded Number of articulation agreements Number of online courses and programs Number of graduate degree programs 4.2 Maintain a safe, clean and livable University campus and facilities 4.2.1 Improve University facilities 4.2.2 Develop and implement a comprehensive master plan Number of upgraded and environmentally friendly building systems Amount of deferred maintenance 4.3 Ensure accountability and control throughout the University 4.3.1 Develop, revise, communicate and track adherence to University financial policies and procedures 4.3.2 Ensure clean audits 4.3.3 Hire internal auditor Compliance to policies and procedures Number of deficiencies and weaknesses in financial statement 4.4 Contribute to the development of the financial efficiency of the University 4.4.1 Enhance customer service 4.4.2 Encourage professional development and responsibility 4.4.3 Strengthen staff‘s fiscal competence and accountability practices Number of customer service training opportunities Number of satisfied customers as measured by the customer satisfaction surveys Number and types of changes implemented as a result of satisfaction surveys Number of professional development opportunities offered 4.5 Ensure management efficiencies 4.5.1 Systematically review all service contracts 4.5.2 Seek new processes to reduce costs Number of service contracts awarded Cost reduction percentages 12 |
GOALS, OBJECTIVES AND MEASURABLE OUTCOMES Strategic Priority 5—Institutional Prominence: Virginia Union University’s path since its founding in 1865 has been a distinguished one. However, the legacy of VUU with a tradition of progress cannot stand still. VUU must set a path designed to engage closely with the critical issues of the day, in order to raise its prominence to fulfill the mission of the University and to be recognized around the world as one of the great institutions of higher education in America. The prominence of Virginia Union University must be intentional and not left to chance, through the successful use of branding, marketing, communicating, public relations and engagement. GOALS OBJECTIVES MEASURABLE OUTCOMES 5.1 Strengthen the identity of Virginia Union University 5.1.1 Brand Virginia Union University as a producer of leaders 5.1.2 Implement a successful marketing plan 5.1.3 Seek program validation through national accreditations 5.1.4 Establish a more formal structure to embrace faculty accountability Number of students employed after graduation Number of students obtaining advanced degrees. Number of internships Number of venues for display/celebration of VUU’s prominence at the international, national, and state levels. Number of marketing strategies implemented. Number of international graduate and undergraduate students 5.2 Strengthen the archival legacy of Virginia Union University 5.2.1 Educate and increase awareness of VUU history 5.2.2 Document and display the enduring influence of alumni 5.2.3 Increase resource support Number of courses that infuse the essence of VUU and its archival history Number of visual displays and promotional publications of alumni Number of alumni participating in VUU events and activities Number of grants and donations 5.3 Promote the Christian heritage and practice of Virginia Union University 5.3.1 Strengthen the synergy between student success and the convergence of faith, reflection, and practice 5.3.2 Strengthen the honor code practices university-wide Number of attendees at Chapel Services annually Number of visual displays of VUU’s vision, mission, and guiding principles Percentage of reductions in violations of student integrity and conduct 5.4 Strengthen the University’s competitive edge 5.4.1 Celebrate our Centers of Excellence, assets, and the accomplishments of faculty, staff and students 5.4.2 Increase the prominence of Performing and Fine Arts 5.4.3 Enhance the recognition of students, faculty, staff, and community stakeholders 5.4.4 Increase the prominence of athletics 5.4.5 Highlight the significance of VUU with the viability of the City of Richmond Number of faculty recognized for scholarly excellence Number of marketing strategies implemented Number of Performing and Fine Arts events Number of visual publications, programs and events recognizing students, faculty, staff and community stakeholders Number of ranked student athletes Number of VUU athlete and alumni sponsored programs and events Number of venues available for display of University’s prominence (ex: Airport) Establish specific church relationships for student recruitment Student internships Christian lecture series and events | 13
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