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SCPS.NYU.EDU/LIBERALARTS CERTIFICATE IN APPRAISAL STUDIES IN FINE AND DECORATIVE ARTS Are you a prospective or practicing appraiser or an arts professional looking to hone your skills and expand your realm of expertise in the fine and decorative arts This certificate explores the techniques and practices of art appraisal indepth and provides you with critical knowledge and competence to appraise paintings, furniture, jewelry, and more. Upon completion of the program, students have acquired the following: • An understanding of all the essential skills necessary to be an appraiser, or to work in a gallery, auction house, or insurance company as an appraisal expert. • Ability to objectively and critically evaluate fine and decorative arts. • Familiarity with the legal and ethical aspects of appraising. • Research skills and knowledge of the methodologies used by appraisers. • Specialized knowledge in various appraisal studies fields, such as American and European paintings and drawings, Asian art, silver, arts and crafts, furniture, modern design, fashion, photography, books, and jewelry. This certificate is awarded to students who successfully complete six required courses and four 10-session electives (or the equivalent in 5-session electives). Electives include such topics as jewelry appraising, American furniture, photography appraisal, and collecting and appraising rare books. Additional electives are offered in the summer and fall semesters. Students intending to pursue the certificate should call (212) 998-7200 to work out a plan of study and to receive recommendations on course order, mentoring, and internships. REQUIRED COURSES Essentials of Appraising/ X03.8659 (page 4) Legal and Ethical Aspects of Appraising/X03.8604 (page 4) IRS Legal Guidelines in Valuation of Fine and Decorative Arts/ X03.9515 (page 4) Research Methods for Appraisers/ X03.9522 (page 4) Appraisal Writing Workshop/ X03.9675 (page 5) Uniform Standards of Professional Appraisal Practice for Personal Property Appraisers/ X03.9503 (page 5) See page 20 for certificate requirements and benefits. Appraisal Studies in Fine and Decorative Arts July 5–29 SUMMER PREVIEWS This intensive four-week certificate program is designed for prospective and practicing appraisers, as well as dealers, collectors, and interior designers. Detailed methodology courses and courses focusing on specific areas, such as fine art, jewelry, and furniture appraisal, provide a structured overview of the field. Programs and excursions capitalize on the richness of New York City’s arts resources—museums, galleries, and auction houses—and address career possibilities. Arts Administration June 6–July 1 In this program, learn about staffing and operating a nonprofit arts organization; how to work with boards of directors; marketing techniques and strategies; basic principles of fundraising; and budgeting, accounting, contracts, and legal issues. Lectures, discussions, case studies, workshops, guest speakers, and study tours of local arts groups create an overview of the varied career paths available in arts administration. For details on our summer intensive programs, visit scps.nyu.edu/summer or call (212) 998-7200. ARTS ADMINISTRATION The phenomenal growth in the number of visual and performing arts organizations has created opportunities for skilled managers in arts administration. Whether you choose an individual course or pursue the certificate, our offerings are valuable to professionals broadening their skills, newcomers seeking a structured introduction, artists starting their own companies or preparing for management positions, and board members and volunteers who want to be more informed and effective. This program is equally useful for those working in nonprofit and for-profit institutions, as the distinctions between the two become increasingly fluid. Managing the Arts X03.9700/$515 W Sec. 1: Fri. Sat. Sun. 10 a.m.–5 p.m., Apr. 1–3 (3 sessions). Cynthia Ries, former director–development and marketing, Theatre Development Fund. S Sec. 2: Thurs. 6.45–8.45 p.m., Feb. 10– Apr. 21 (10 sessions). No class Mar. 17. Catherine Behrend, former deputy director, Percent for Art, New York City Department of Cultural Affairs. Survey the principal tasks, concerns, and skill requirements of the nonprofit arts manager. Topics include the history of the arts and arts management in the United States; legal obligations of the board; organizational structures; fundraising; audience development; economic development and the arts; working with artists; and the budget process. Personnel issues, programming, developing partnerships, planning, advocacy, and job searches are also covered. This course is a suggested prerequisite for all others in the certificate program. Other courses may be taken concurrently. Marketing the Arts X03.9701/$515 N Sec. 1: Wed. 6.45–8.45 p.m., Feb. 9– Apr. 20 (10 sessions). No class Mar. 16. W Sec. 2: Fri. Sat. Sun. 10 a.m.–5 p.m., Apr. 15–17 (3 sessions). Amy Fiore, managing director, TADA! Youth Theater. Examine what the arts manager must know about arts and the business of arts marketing. Learn how to recognize marketing opportunities, determine appropriate strategies, and identify target audiences. Discuss pricing options, subscriptions, and individual sales; membership campaigns; promotion techniques; public information; and how to generate income from sales, rentals, and other sources. Case studies and guest speakers aid in analyzing and developing marketing strategies. Fundraising for the Arts X03.9710/$515 S Sec. 1: Fri. Sat. Sun. 10 a.m.–5 p.m., Feb. 18–20 (3 sessions). Geri Thomas, president, Thomas & Associates, Inc. W Sec. 2: Fri. Sat. Sun. 10 a.m.–5 p.m., Mar. 25–27 (3 sessions). Ellen Haddigan, former executive director, Rush Philanthropic Arts; former director–development, Museum of Contemporary Art, Chicago. Acquire the core competencies needed for a career in arts and cultural fundraising. Gain an understanding of the basic principles of fundraising for the arts from both public and private sources and learn the techniques, skills, and strategies for implementing an effective fundraising plan in challenging times. Central issues discussed include recent fundraising trends; assessing organizational readiness and making the “case”; the role and resources of the board, staff, and volunteers; how to identify potential supporters and sustain relationships with public, private, and individual donors; and how to communicate effectively through written and oral presentations. Financial Management for the Arts X03.9720/$515 W Sec. 1: Thurs. 6.45–8.45 p.m., Feb. 10– Apr. 21 (10 sessions). No class Mar. 17. James McGarry, director–finance and administration, International Center for Transitional Justice. W Sec. 2: Fri. Sat. Sun. 10 a.m.–5 p.m., Mar. 25–27 (3 sessions). James McGarry W Sec. 3: Fri. Sat. Sun. 10 a.m.–5 p.m., Apr. 29–May 1 (3 sessions). James McGarry Explore the challenging issues of budgeting, accounting, and financial management in today’s art world. Discuss how best to construct a budget, how to manage in times of financial crisis, and how to meet auditing and accountability requirements. Using case studies, gain a thorough overview of financial management in small to midsize arts organizations, with emphasis on practical issues, such as ensuring an honest box office, understanding a balance sheet, and knowing what tasks to delegate. Guest speakers are featured. Wondering what to take scpsinfo@nyu.edu (212) 998-7200 7 WEB: SCPS.NYU.EDU E-MAIL: SCPSINFO@NYU.EDU
SCPS.NYU.EDU/LIBERALARTS Financing Cultural Institutions: Strategies and Challenges X03.9752/$515 W Sec. 1: Wed. 6.45–8.45 p.m., Feb. 9– Apr. 20 (10 sessions). No class Mar. 16. Richard Shein, chief financial officer, New-York Historical Society. W Sec. 2: Fri. Sat. Sun. 10 a.m.–5 p.m., Mar. 4–6 (3 sessions). Richard Shein Cover the basic models of how cultural institutions finance their programs in light of the challenges of a competitive economic environment. Topics include how institutions price services; the different roles played by auxiliaries (food service, retail, and others); membership programs as a fundraising tool; and how capital financing and grants management fit into the financial mix. The role of the board is discussed, as are current trends in institutional financing, including Internet use. The course may include one field trip. No prior coursework in finance or business is required. Internship in Arts Administration X03.9745/$515G Sec. 1: Dates and hours to be arranged, Feb. 9–May 20 (10 sessions). Lauren McGowan, director–development, Abilities! Gain experience working on-site at an arts organization and complete a written project at the conclusion of the internship. Before applying, students must have completed the three Arts Administration certificate core courses. To apply, send your transcript/grade mailer and résumé to: Arts Administration Internship, NYU School of Continuing and Profes sional Studies, 726 Broadway, 6th floor, New York, NY 10003. Applications must be postmarked no later than March 1, 2011. Prerequisites: Managing the Arts/X03.9700, Fundraising for the Arts/X03.9710, and Marketing the Arts/X03.9701. 10-session Arts Administration elective.H Careers in Arts Administration X03.8072/$125 M Sec. 1: Sat. 1–5 p.m., Mar. 26. Clint White, president and founder, Workinthearts.net; head–museum and library division, Eliran Murphy Group. Receive an overview of the different arts administration jobs available, how to obtain them, and what to expect when entering this profession. This seminar of presentations and networking opportunities helps students move forward in finding a career path in this field that is right for them. M Meets at NYU Midtown Center, 11 W. 42nd St. N Meets at Norman Thomas Center, 111 E. 33rd St. S Meets in the Washington Square, Cooper Square, Union Square vicinity. W Meets at the Woolworth Building, 15 Barclay St. G No discounts apply to this course. H Consult an advisor before registering. NEW NEW Current Challenges in Arts Administration X03.8672/$360 Sec. 1: Wed. 6.45–8.25 p.m., Mar. 23–Apr. 20 (5 sessions). Steven Miller, executive director, Morris Museum, Bennington Museum; former senior curator, Museum of the City of New York. Challenging economic times create both opportunities and stresses for arts organizations. Learn about the range of skills, talents, and personal abilities required to effectively lead and innovate in the arts sector, while assuring survival and even growth. Subjects discussed include current innovations in creative programming; how arts leadership is changing; how traditional functions, such as fundraising, finance, and education, are responding to challenging times; and career management. Guest speakers from New York City’s dynamic arts institutions enliven discussions on theaters, museums, visual art centers, dance companies, and music institutions. 5-session Arts Administration elective. The Arts and the Law X03.9725/$360 W Sec. 1: Tues. 6.45–8.45 p.m., Feb. 15– Mar. 22 (5 sessions). No class Mar. 15. Mark Beigelman, counsel, Kaufman, Feiner, Yamin, Gildin & Robbins LLP. Become conversant in the principal areas of legal concern critical to being a wellinformed nonprofit arts manager. Major issues covered include knowing when to engage professional counsel; contracts and copyright; relevant government regulations; labor and employment law; and First Amendment rights. Lectures are based on assigned case studies. 5-session Arts Administration elective. Creating and Managing Public Arts Projects X03.8670/$360 S Sec. 1: Wed. 6.45–8.45 p.m., Mar. 23– Apr. 20 (5 sessions). Catherine Behrend, former deputy director, Percent for Art, New York City Department of Cultural Affairs. Public art encompasses a wide range of creative expression—from memorials and historical monuments to sculpture installations, murals, and performance events. Increasingly, municipalities see public art as a way to enhance public space, vitalize the economic base, and increase the cultural vibrancy of their communities. In this course, examine a range of temporary, permanent, interior, and exterior projects in New York and elsewhere. Explore specific case studies, the commissioning process, policies, and artistic practices. 5-session Arts Administration elective. NEW Special Event Production for Nonprofit Organizations X03.9709/$360 M Sec. 1: Fri. Sat. 10 a.m.–5 p.m., May 6–7 (2 sessions). Pat Desibio, co-director, Projects Plus, Inc., event planning and strategic marketing firm. Special events are not just the icing on the cake. They are an important source of income, a critical element in individual donor prospecting and cultivation, and essential to promoting nonprofit organizations. Explore all facets of how to design and manage successful events. Topics include volunteer leadership; committee formation; vendor relations; budgeting; timelines; journal production; maximizing the visibility and marketing value of an event; underwriting; strategic seating; and achieving the appropriate sense of style for different organizations. 5-session Arts Administration elective. The Arts and Community X03.9837/$360 S Sec. 1: Wed. 6.45–8.45 p.m., Mar. 23– Apr. 20 (5 sessions). Candace Jackson, principal, CJAM Consulting; former director– operations, Apollo Theater Foundation. Arts organizations often play central and enriching roles in their communities through education, public programs, and leadership in economic and cultural development. Focus on the broad range of roles that arts groups and arts professionals perform in their communities. Examine issues of community identity and participation; the value of community partnerships; the growth of collaborative social and artistic programs; the role of political and economic structures when working at a local level; audience development within and across communities; and how the arts contribute to economic development in communities. Learn about how community needs and societal issues influence artistic visions and how artistic programs help galvanize and shape community awareness. 5-session Arts Administration elective. Museum Exhibit Design: Practices Workshop X03.8633/$360 W Sec. 1: Sat. 10 a.m.–5 p.m., Apr. 2–9 (2 sessions). Todd Palmer, consultant, Ralph Appelbaum Associates. Experience a hands-on introduction to the practical challenges of museum exhibit design. Students with various levels of experience learn visual and spatial techniques and acquire a range of interdisciplinary skills through creative workshop assignments. The course is ideal for those intending to apply for professional or graduate study in exhibit design and those with design backgrounds seeking careers in the field. At the conclusion of the course, students are equipped with a series of sketches and an exhibit design concept that can be independently developed for admissions and job-seeking portfolios. Prerequisite: Museum Exhibit Design/X03.9723 or equivalent experience. 5-session Arts Administration elective. The Arts and Education: Designing Effective Programs X03.9732/$360 M Sec. 1: Fri. Sat. 12–5 p.m., Feb. 25–Mar. 5 (4 sessions). Beth A. Vogel, former program officer, Arts Education and Artist Services, New Jersey State Council on the Arts (NJSCA). Explore the educational programs and services that performing, visual, and other arts organizations can develop with schools, the local community, and the general public. Examine effective institutional and instructional partnerships and the guidelines and criteria for developing, sustaining, and evaluating them. The course focuses on current issues and examines the arts and education movement. Topics addressed in discussion and by guest speakers include: Why and how should our organization get involved in education With whom do we design these programs and services Who is our potential audience What are the problems and prospects we face 5-session Arts Administration elective. Public Relations for the Visual and Performing Arts X03.9760/$360 M Sec. 1: Fri. Sat. 10 a.m.–5 p.m., Apr. 22–23 (2 sessions). Michael Chang, president, MC ArtStrategies; former executive director, Downtown Music at Grace. Over the years, public relations has helped arts institutions gain visibility for their programs and caused communities and corporations to contribute to arts institutions that they deem important. Now and in the future, skilled public relations professionals in the arts world are critical to attracting attention in a highly competitive environment. In this course, students learn essential public relations skills, including rhetoric, persuasion, writing, promotion, and making connections. The course focuses on Internet public relations, along with more traditional outlets. 5-session Arts Administration elective. A Case Study: Managing on Broadway X03.9762/$515 N Sec. 1: Mon. 6.20–8.20 p.m., Feb. 28–May 9 (10 sessions). No class Mar. 14. Mitchell A. Weiss, theatrical director and composer; author, Managing Artists in Pop Music. A producer relies on a general manager and a company manager to get the show open, keep it running, follow through on production and finance, oversee employees and artists, and work with investors. Class participants assume the roles of general and company managers and oversee a Broadway show from preproduction to follow-up after closing. Union rules; contract negotiations; budgeting; scheduling; time management; subsidiary rights; box office supervision; theater deals; marketing and promotion; job descriptions; pricing; investment reporting and accounting practices; legal issues; merchandising; and management styles are addressed. The class goes backstage on Broadway to meet with working managers. 10-session Arts Administration elective. 8 WEB: SCPS.NYU.EDU E-MAIL: SCPSINFO@NYU.EDU
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