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Management 621 <strong>The</strong> <strong>Wharton</strong> <strong>School</strong>, <strong>University</strong> <strong>of</strong> Pennsylvania MBAExec (West) – Summer 2012<br />

how Cisco approaches <strong>the</strong> acquisition process from an organizational design and human resource<br />

systems perspective, and consider whe<strong>the</strong>r this strategy for innovation is sustainable over time.<br />

Reading: Peter Cappelli, “A Market-Driven Approach to Retaining Talent,” Harvard Business<br />

Review, January-February 2000, pp. 103-111.<br />

Case: Cisco Systems: Acquiring and Retaining Talent in Hypercompetitive Markets, from Charles<br />

A. O’Reilly III and Jeffrey Pfeffer, Hidden Value: How Great Companies Achieve Extraordinary<br />

Results with Ordinary People, Harvard Business <strong>School</strong> Press, 2000, pp. 49-74.<br />

Plus: Recent articles about Cisco<br />

1. How does Cisco evaluate potential acquisition candidates<br />

2. How does Cisco’s organizational structure facilitate <strong>the</strong> integration <strong>of</strong> acquired firms<br />

3. How do Cisco’s human resources policies facilitate <strong>the</strong> integration <strong>of</strong> acquired firms<br />

4. Can Cisco’s acquisition policies provide a sustained competitive advantage Are <strong>the</strong>y<br />

difficult to imitate<br />

5. How will Cisco need to change its acquisition strategy following <strong>the</strong> dot.bust How<br />

should it pursue innovation under <strong>the</strong>se changed circumstances<br />

Day 8, Session A MANAGING A START-UP Sat., July 20<br />

Description: <strong>The</strong> challenges associated with a start-up company are very different from those <strong>of</strong><br />

managing a long-established firm. Even if acquiring and retaining talented individuals is key to a<br />

start-up’s success, <strong>the</strong> pressing needs <strong>of</strong> establishing <strong>the</strong> business <strong>of</strong>ten push attention to “managing<br />

people” issues to <strong>the</strong> bottom <strong>of</strong> <strong>the</strong> priority list, particularly implementing systematic approaches to<br />

such basic functions as hiring, training, assessing performance, and providing non-financial rewards.<br />

We will use <strong>the</strong> reading about different managerial/cultural “blueprints” found among a sample <strong>of</strong><br />

Silicon Valley start-ups and a case about a recent start-up to examine how entrepreneurs can most<br />

effectively accomplish innovation and sustainable business success through <strong>the</strong>ir management <strong>of</strong><br />

highly skilled human capital. We’ll also explore <strong>the</strong> start-up experiences <strong>of</strong> class members.<br />

Reading: James N. Baron and Michael T. Hannan, “Organizational Blueprints for Success in High-<br />

Tech Start-Ups,” California Management Review, Vol. 44, No. 3, 2002, pp. 8-36.<br />

Case: Automated Travel Systems<br />

Day 8, Session B CREATING A HIGH-PERFORMANCE CULTURE Sat., July 20<br />

Description: Here we explore <strong>the</strong> sources, and consequences, <strong>of</strong> a strong, performance-oriented<br />

organizational culture. <strong>The</strong> readings provide definitions and frameworks for thinking about<br />

organizational culture and point out how difficult culture change can be. <strong>The</strong> case, Mary Kay<br />

Cosmetics, reveals how a strong performance-oriented culture emerges from <strong>the</strong> early choices <strong>of</strong> <strong>the</strong><br />

firm’s founder and is reinforced through <strong>the</strong> skillful use <strong>of</strong> ritual and ceremony. We will discuss <strong>the</strong><br />

14

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