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March 2005 - Mt. SAC - Campus News - Mt. San Antonio College

March 2005 - Mt. SAC - Campus News - Mt. San Antonio College

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<strong>Mt</strong>. <strong>SAC</strong> Larger than Life on Billboard<br />

The rumors are not true. President O’Hearn is not hitchhiking along the 57 Freeway. But in a few weeks, you will see him and two<br />

students, looming larger than life over the northbound section of the highway just before the <strong>San</strong> Bernardino Freeway interchange.<br />

The trio will be featured on a Citizens Business Bank billboard,<br />

celebrating the business relationship between the bank and the<br />

<strong>College</strong>. The billboard will be displayed for six months and will<br />

complement a radio advertisement campaign featuring Dr.<br />

O’Hearn, which will air throughout Southern California via KNX,<br />

KFWB, KABC, KFI, and K-Earth.<br />

Credit Enrollment Ads<br />

Promote “Value”<br />

The second of four <strong>Mt</strong>. <strong>SAC</strong>’s credit enrollment<br />

advertisements ran in the February Experience<br />

<strong>College</strong> supplement of the <strong>San</strong> Gabriel Valley<br />

Tribune, Daily Bulletin, Pasadena Star-<strong>News</strong> and<br />

Whittier Daily <strong>News</strong>. The ad series is based on the<br />

theme of “Value,” underscoring the unique value that<br />

students receive from <strong>Mt</strong>. <strong>SAC</strong>, compared to fouryear<br />

institutions.<br />

The January ad presented the overall value, while the<br />

February ad underscored economic value. <strong>March</strong><br />

highlights instructional value, and the final April ad<br />

will underscore the value of support services to<br />

promote student success.<br />

The full-color, half-page ads have generated<br />

excitement in the college sector for its distinctive<br />

message and compelling design.<br />

Summer Schedule to Debut in April<br />

Cool design entices community to spend summer at <strong>Mt</strong>. <strong>SAC</strong><br />

The ’05 Summer Schedule of Classes will feature an inviting design intended to entice the<br />

community and students to spend part of their summer taking classes at <strong>Mt</strong>. <strong>SAC</strong>.<br />

The Schedule, once again, will feature credit and community education/noncredit classes as<br />

well as separate sections highlighting fee-based and youth programs. The Schedule will also be<br />

delivered to 220,000 residences within the <strong>Mt</strong>. <strong>SAC</strong> district. Registration for the two credit<br />

sessions begins April 20. Community Education registration begins April 11.<br />

From cover to cover, the summery message will say: “school is cool.”

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