March 2005 - Mt. SAC - Campus News - Mt. San Antonio College
March 2005 - Mt. SAC - Campus News - Mt. San Antonio College
March 2005 - Mt. SAC - Campus News - Mt. San Antonio College
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<strong>Mt</strong>. <strong>SAC</strong> Larger than Life on Billboard<br />
The rumors are not true. President O’Hearn is not hitchhiking along the 57 Freeway. But in a few weeks, you will see him and two<br />
students, looming larger than life over the northbound section of the highway just before the <strong>San</strong> Bernardino Freeway interchange.<br />
The trio will be featured on a Citizens Business Bank billboard,<br />
celebrating the business relationship between the bank and the<br />
<strong>College</strong>. The billboard will be displayed for six months and will<br />
complement a radio advertisement campaign featuring Dr.<br />
O’Hearn, which will air throughout Southern California via KNX,<br />
KFWB, KABC, KFI, and K-Earth.<br />
Credit Enrollment Ads<br />
Promote “Value”<br />
The second of four <strong>Mt</strong>. <strong>SAC</strong>’s credit enrollment<br />
advertisements ran in the February Experience<br />
<strong>College</strong> supplement of the <strong>San</strong> Gabriel Valley<br />
Tribune, Daily Bulletin, Pasadena Star-<strong>News</strong> and<br />
Whittier Daily <strong>News</strong>. The ad series is based on the<br />
theme of “Value,” underscoring the unique value that<br />
students receive from <strong>Mt</strong>. <strong>SAC</strong>, compared to fouryear<br />
institutions.<br />
The January ad presented the overall value, while the<br />
February ad underscored economic value. <strong>March</strong><br />
highlights instructional value, and the final April ad<br />
will underscore the value of support services to<br />
promote student success.<br />
The full-color, half-page ads have generated<br />
excitement in the college sector for its distinctive<br />
message and compelling design.<br />
Summer Schedule to Debut in April<br />
Cool design entices community to spend summer at <strong>Mt</strong>. <strong>SAC</strong><br />
The ’05 Summer Schedule of Classes will feature an inviting design intended to entice the<br />
community and students to spend part of their summer taking classes at <strong>Mt</strong>. <strong>SAC</strong>.<br />
The Schedule, once again, will feature credit and community education/noncredit classes as<br />
well as separate sections highlighting fee-based and youth programs. The Schedule will also be<br />
delivered to 220,000 residences within the <strong>Mt</strong>. <strong>SAC</strong> district. Registration for the two credit<br />
sessions begins April 20. Community Education registration begins April 11.<br />
From cover to cover, the summery message will say: “school is cool.”