The Market for Responsible Tourism Products - Center for ...

A sample message could read:
Dear Editors,
Figure 14: Steps to Make Contact with a Travel Guidebook Company
Making Contact with a Travel Guidebook Company
Each guide book has a different procedure but generally the first step is to contact the
guidebook directly (ideally via email or their online forms). When contacting
guidebooks,
1) Make sure to include contact information,
- Company name, phone number, mailing address, email and website
- Company background and brief description of your services
- If possible, send a media kit to the guidebook company
2) Follow-up with a phone call if possible
Examples of processes for contacting guidebooks:
Lonely Planet
�Go to their Feedback form on their
website,
�Select “I am a business owner.”
�Choose “Please list my business in
your products” from the drop-down
menu.
Frommer's
�On the Frommer's site, select
“Request for Review.”
�The site will then be directed to a
section titled 'Establishment
Submissions'. Click on the “Contact
Us” link and craft a message on the
feedback form with the heading
“Request for Review.”
I am contacting you with an inquiry on behalf of [company name].
We would like to inquire about the process of inclusion in any chapters or resource lists
pertaining to sustainable, responsible, or ethical tourism in future editions of [guidebook
name - destination]. Here is some background information on our organization: [List
information outlined above]. Please direct us with the next steps for inclusion in your
guidebooks; we would greatly appreciate it.
The research team examined 27 travel guidebooks from seven publishers for references to Eco-,
Sustainable, Ethical, Responsible, Community-based and / or Green tourism. Table 44 lists all the
guidebooks each brand produced for the selected destinations countries in Central America,
South America, and Nepal.
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