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enterprise<br />
Leadership &<br />
Governance<br />
<strong>Comm</strong> -<strong>Works</strong> Management Team4 Todd<br />
Eberhardt, CEO ■ Al Lampe, COO and President<br />
■ Theresa Lampe, CFO ■ Sheila Kruesel, VP of<br />
Sales and Market<strong>in</strong>g ■ L<strong>in</strong>da Brand, Western<br />
Region Sales Manager ■ Patty Prenderg<strong>as</strong>t,<br />
E<strong>as</strong>tern Region Sales Manager ■ Terry Kral<strong>in</strong>g,<br />
Director of Strategic Bus<strong>in</strong>ess Operations ■<br />
Pierre Kormann, Director of Operations ■ Fred<br />
Berg, Director of IT ■ Pat Hile, Director of Tra<strong>in</strong><strong>in</strong>g<br />
Outside Directors4 None<br />
TailW<strong>in</strong>d Management Team4 Al Lampe,<br />
Co-founder, Entrepreneurial Advisor and Board<br />
Member ■ Todd Eberhardt, Co-founder and<br />
Board Member ■ Jay Lodholz, General Manager<br />
■ Greg Moore, Sales Manager<br />
Outside Directors4 None<br />
Pull<strong>in</strong>g Off a Sp<strong>in</strong> Off<br />
4 M<strong>in</strong>nesotaBus<strong>in</strong>ess > November 2003<br />
tomer’s project team to access real-time <strong>in</strong>formation<br />
on project status via the Internet.<br />
Web-<strong>Works</strong> also allows customers to place or<br />
revise work orders onl<strong>in</strong>e and have them confirmed<br />
by <strong>Comm</strong>-<strong>Works</strong>’ project managers.<br />
“In this marketplace if you don’t have<br />
someth<strong>in</strong>g <strong>in</strong>teractive, you could not be a<br />
national player,” says Eberhardt, about the<br />
importance of Web-<strong>Works</strong>.<br />
<strong>Comm</strong>-<strong>Works</strong> currently provides enterprise<br />
voice and data solutions at more than<br />
88,000 sites – a number that is grow<strong>in</strong>g at the<br />
rate of approximately 1,000 sites a month.<br />
Current customers <strong>in</strong>clude Michael’s Arts<br />
and Crafts Stores, American Eagle<br />
Outfitters, Federal Express and Allstate<br />
Insurance Company.<br />
To fulfill customer demands at geographically<br />
dispersed locations, the company relies on<br />
a network of 4,000 <strong>in</strong>dependent service partners<br />
throughout North America with more than<br />
[<strong>Comm</strong>- <strong>Works</strong>]<br />
15,000 certified technicians. These technicians<br />
have their own local customers, but obta<strong>in</strong><br />
national accounts through <strong>Comm</strong>-<strong>Works</strong>.<br />
“We help fill up their schedules and<br />
quickly become their biggest customer,” says<br />
Eberhardt. <strong>Comm</strong>-<strong>Works</strong> operates <strong>in</strong>ternationally<br />
through these partners <strong>as</strong> well, <strong>as</strong><br />
many companies with United States-b<strong>as</strong>ed<br />
headquarters operate overse<strong>as</strong> locations and<br />
<strong>as</strong>k <strong>Comm</strong>-<strong>Works</strong> to provide service to their<br />
global offices.<br />
With an eye on the future, Eberhardt estimates<br />
the market potential for voice and data<br />
solutions to be $200 billion nationwide.<br />
“Telecom is a mature <strong>in</strong>dustry and the<br />
Internet-b<strong>as</strong>ed segment is becom<strong>in</strong>g a more<br />
mature market,” he adds. “But it still h<strong>as</strong> a lot<br />
of growth potential.”<br />
Stacy Freeborg is a Tw<strong>in</strong> Cities and Colorado-b<strong>as</strong>ed freelance<br />
writer and frequent contributor to M<strong>in</strong>nesotaBus<strong>in</strong>ess Magaz<strong>in</strong>e.<br />
In August 2003, <strong>Comm</strong>-<strong>Works</strong> founders Lampe and Eberhardt launched a second company called TailW<strong>in</strong>d Voice & Data to<br />
provide voice and data solutions to small to mid-size companies throughout the M<strong>in</strong>neapolis-St. Paul market. While <strong>Comm</strong>-<br />
<strong>Works</strong> focuses on Fortune 2000 companies, TailW<strong>in</strong>d targets smaller bus<strong>in</strong>esses with fewer than 250 employees, located<br />
throughout the seven county metro area.<br />
“It’s a risk. It’s a tight market and a tough market for all bus<strong>in</strong>esses,” says Lampe, and adds that it h<strong>as</strong> costs close to<br />
$500,000 to start the second company. But when the economy is revived, he believes it will start with small to mid-size<br />
bus<strong>in</strong>esses, position<strong>in</strong>g TailW<strong>in</strong>d to ride the wave toward <strong>in</strong>cre<strong>as</strong>ed demands for services and higher revenues.<br />
“People aren’t spend<strong>in</strong>g a lot of money right now on voice and data solutions,” says Lampe. “People are limp<strong>in</strong>g along. But<br />
they can’t get too many generations beh<strong>in</strong>d.”<br />
Despite concerns about current market conditions, Lampe already projects that TailW<strong>in</strong>d will reach a revenue target of<br />
$2 million by the end of 2004.<br />
As a s<strong>in</strong>gle-source provider, TailW<strong>in</strong>d sells a variety of offer<strong>in</strong>gs <strong>in</strong>clud<strong>in</strong>g telecom equipment, local and long-distance services,<br />
Internet access and wireless communication. To date, TailW<strong>in</strong>d h<strong>as</strong> over 75 customers, <strong>in</strong>clud<strong>in</strong>g S&W Pl<strong>as</strong>tics, Eden<br />
Prairie, and ZipSort Inc, M<strong>in</strong>neapolis.<br />
TailW<strong>in</strong>d is located <strong>in</strong> an office next door to <strong>Comm</strong>-works <strong>in</strong> Plymouth. Lampe says they wanted TailW<strong>in</strong>d to be close to<br />
<strong>Comm</strong>-<strong>Works</strong> at the beg<strong>in</strong>n<strong>in</strong>g to share knowledge and resources. The upstart now h<strong>as</strong> 11 employees. Lampe hopes to hire<br />
five more employees by the end of the year.<br />
In the local arena alone, Lampe h<strong>as</strong> calculated that the M<strong>in</strong>neapolis/St. Paul area represents a $250 million market for<br />
providers of data and voice solutions. If his estimate proves true, this would leave plenty of room for additional growth<br />
beyond projected first-year company revenues of $2 million. —S.F.<br />
Repr<strong>in</strong>ted with permission of the publisher. ©2003 BBN Publish<strong>in</strong>g, all rights reserved.<br />
Any reproduction of this document is strictly prohibited. For repr<strong>in</strong>ts call 952-844-0400.