Creative edge - Auckland University of Technology

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first steps programme A bequest to AUT can honour the past while building the future for students, through the Seddon Memorial Fund. A bequest to AUT’s John Hinchcliff Fund can assist research and development at the University and improve vocational opportunities for AUT students. A bequest to AUT can support an area of study that is special to you, or sim- ply assist a student, through the AUT Foundation, who otherwise might not get the opportunity to study at AUT. Have you considered a bequest to support AUT’s ‘First Steps’ Programme? AUT is actively engaged in making a positive impact on the lives of both its students and staff, and also on the continued economic, social and business growth of Auckland. The University benefits communities, fostering employment, improved health, social stability and cultural enrichment. AUT changes people’s lives, through education, research and community projects. AUT prepares skilled professionals for the workforce, continuing to put more graduates into full time employment than any other university in New Zealand. Ninety-two per cent of AUT students who left AUT in 2002, were employed within six months. Twenty-six per cent of the students currently sitting Degree courses at AUT, have ‘stair- cased’ first through Certificate and Diploma courses. With 40 per cent of the Auckland population in 2006 predicted to be from Ma - ori or Pasifika backgrounds, AUT is continuing to pro- vide the first steps for these students, giving them the opportunity to improve their future and welfare. So why should you give to AUT? • Because of the difference it makes to its students • Fostering of education is important to our future • Because our very best research will help improve our lives • And because together we can create a better future. First Steps invites you to reflect on the many ways that AUT works as a learning community, committed to and connected with the real world of people, places, problems, challenges and interests. Making real contributions in a changing world through learning and understanding, is a dynamic quest. We hope our quest engages and excites your imagination, and you take the opportunity to contribute to an aspect of the work at AUT which you value. contact chris klaassen at aut to receive information about the opportunities to assist AUT with a bequest through ‘First Steps’. Telephone: 09 921 9696 email: bequests@aut.ac.nz www.aut.ac.nz
Idealog targets creative class AUT Media, the new publishing division of AUT University, is launching its first publishing venture in December – a business magazine with a big idea. The bimonthly magazine Idealog – the Voice of the Creative Economy will be accompanied by a website and regular business networking events. Idealog is the brain-child of journalist and AUT Media publisher Vincent Heeringa, fellow publisher Martin Bell and advertising creative and marketing consultant David MacGregor. The editor is Matt Cooney, an AUT alumnus and former editor of Computerworld. Contributors include Rod Oram, Russell Brown and part-time AUT journalism lecturer Nikki Mandow. Idealog is aimed at people in the ideas business: entrepreneurs, innovators, scientists, designers, marketers, technologists, engineers, artists, architects and communicators. US economist Richard Florida has identified this group as the “creative class” – about 30% of the working population. Vincent Heeringa says the magazine will champion the “commercial creatives” – people who create for a living. The aim is to inspire creative thinking and practice in all areas of business – and transform New Zealand as a result. “New Zealand has historically been reliant on commodity products. This is changing fast and needs to change faster,” he says. “Brands like Zespri or films like Lord of the Rings show how ideas create wealth beyond the physical value of the products.” Idealog is also unique for its cross-pollination of disciplines: a place where fashion meets science, advertising meets engineering, design meets entertainment, says creative director David MacGregor. “We are creating a marketplace for creativity, connecting people together who wouldn’t normally cross paths.” AUT Vice Chancellor Derek McCormack says the magazine fits well with the university’s role as a knowledge disseminator. “We’re thrilled that Idealog is the first product out of AUT Media. Idealog reflects the creation of the AUT Faculty of Special Offer to AUT Alumni Subscribe to Idealog and save 25% off the usual newsstand price Yes, I would like to subscribe to Idealog magazine (please tick box below) 6 (1 year) $39.90 usually $53.70 Airmail 12 months New Zealand 6 (1 year) $85.90 usually $114.50 Airmail 12 months Australia 6 (1 year) $119.90 usually $159.90 Airmail 12 months Rest of World 12 (2 years) $75.90 usually $107.40 Airmail 12 months New Zealand 12 (2 years) $165.90 usually $229.00 Airmail 12 months Australia 12 (2 years) $229.90 usually $319.80 Airmail 12 months Rest of World Title _______________ Name _____________________________________________________ Job title _______________________________________________________________________ Company ______________________________________________________________________ Address _______________________________________________________________________ ________________________________________ Phone _______________________________ Email _________________________________________________________________________ Design and Creative Technologies, which combines schools of art and design, mathematics, computer and information science, engineering and communication.” With 16,500 copies per issue in the first year, Idealog will have the biggest distribution of any New Zealand business magazine. The brand has received strong endorsement from the business community and sponsors include Microsoft, Telecom, law firm Baldwins and design and printing company Image Centre. “Idealog has ambitious plans,” says Matt Cooney. “We’re pitching for the attention of New Zealand’s cleverest people. It’s an exciting and demanding project. “We’re currently looking for great writers, designers, photographers and creative people. Please deluge us with your ideas and stories.” To contact the team at Idealog or AUT Media, ph (09) 921 9444 or email info@idealog.co.nz PAYMENT DETAILS A. Credit Card � Visa � Mastercard � Diners � Amex Card No _____________________________ Expiry date____________________________ Card holder___________________________ Signature_____________________________ B. Cheque enclosed � Please make cheque payable to Idealog Limited. Please indicate if you require a GST receipt � GST registration No. 91-789-922 Post completed form to: Mercury Subs Ltd, PO Box 91549, AMSC, Auckland, New Zealand Phone: 09 376 6945 Fax: 09 376 6943 FREEPHONE: 0800 624 299 We would like to inform you of other relevant items we believe will interest you. However, if you do not wish to receive additional information, please tick this box � �
Page 1 and 2: Insight T H E M A G A Z I N E O F A
Page 3 and 4: Celebrating creativity WELCOME to t
Page 5 and 6: New goals off-field A GROUP of Auck
Page 7 and 8: Skills Exchange growing force MORE
Page 9 and 10: Fashion Fix SEXY and slick - that
Page 11 and 12: Success for Boy director WELBY Ings
Page 13 and 14: The power to change TRY telling Amo
Page 15 and 16: “Parents may be more amenable to
Page 17 and 18: Charlotte Glennie meets the locals
Page 19 and 20: Smart thinking GERMAN precision mee
Page 21: Ma - ori Expo 2005 draws crowds KIA
Page 25 and 26: Hong Kong connection MBA graduate M
Page 27: A day to celebrate It may have been

Creative edge - Auckland University of Technology

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