Soul Fashion Srl - Sonia Gonnelli

Soul Fashion Srl | Company Profi le
Soul Fashion Srl
is glad to introduce you

Soul Fashion Srl .. The Company
The brand is exclusively produced and distributed by Soul
Fashion Srl, a new solid and strongly motivated and focused company that has developed an
always up-to-date and attractive line. The simple and functional corporate context and the long
past experience of international markets of its owners and creators of very well known Italian
brands, through operating priorities, guarantee high service standards.
Today, more than ever, Soul Fashion Srl aims to continue developing a complete collection of
articles capable of extending the client target range by diversifying the occasions for wearing
them and by adding rich accessories proposed by the efforts of well established partners.
Soul Fashion Srl | Company Profi le
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Soul Fashion Srl .. Mission
The mission is to create, produce and distribute
a new fashion life style, through high
quality products, based on added value and
a revolutionary interpretation of life style. Focused
on this purpose our goal is to increase
the presence of the product up to the summit
of the distribution network through solid partnership
agreements with professionals with
experience in distribution and the knowledge
of their market.
Soul Fashion Srl has recently started this new
contemporary working plan, based on a light
structure powered by its know how in organization
and commercial network, to penetrate
markets with high quality fashion items completely
Made in Italy at a competitive price.
Soul Fashion Srl | Company Profi le
As a consequence our Sales Network and suppliers
are strongly supported with motivation.
As of today we’ve already got a good start, although
the market is very diffi cult and competitive,
ours sales partners are very involved and
have embraced our strategy and our feeling.
Consequentially the retailers are almost able
to touch the power of our “group” and aim
to offer the market a new vision of customer
identity.

Soul Fashion Srl .. Introducing the brand
The Brand represents the life style of the DESIGNER, and the company wants to introduce this
to the market, by a ready to wear collection including complete accessories.
The line is oriented towards an independent woman who desires to present a clear and unique
image of her personality and point of view by wearing a style full of precious and unusual details
and represents the evolution of the female career, Designer, Sonia Gonnelli, well aware of
the domestic and international markets’ needs through her experience with successful brands
previously introduced.
The collection is a vast variety of shapes, colours, fabrics enhanced with fi ne details that characterize
a determined woman’s image.
Soul Fashion Srl | Company Profi le
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Soul Fashion Srl .. Market target and collection structure
The collection is tailored for women between
25 and 45 years of age who appreciate
good quality of Italian creativity, style and fi -
nishings.
It includes a choice of dresses, t-shirts and
tops, skirts, knitted items, jackets, coats, and a
selection of accessories, handbags and belts.
Soul Fashion Srl | Company Profi le
The items are assembled using variety of fabrics,
exclusive embroidered prints, colorful
fabrics entirely Made in Italy. They are an expression
of uncommon elegance, appeal and
high distinctive image.

Soul Fashion Srl .. The collection and the fl ash
Soul Fashion Srl | Company Profi le
120 articles, representing the style proposal
for the season (collection); followed by a brief
preview of a selection of 20 - 30 new items
(fl ash), selected from the best seller items of
Our main sales campaign focused on the
impact of the general market season’s best
sellers.
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Soul Fashion Srl .. Working time
SELLING CAMPAIGN TIME:
WE OPEN THE “COLLECTION” SELLING CAMPAIGN
AW from middle of january up to end of march
SS from middle of july up to end of october.
AND A SEASON FLASH
AW from end of may up to end june
SS from end of october up to end of November
DELIVERY TIME
Soul Fashion Srl | Company Profi le
AW Collection - july up to september
AW Flash - september - october (depends also
of items)
SS Collection - January up to february
SS Flash - February/beginning march

Soul Fashion Srl .. Competitors in the market and distribution territory
The domestic main competitors are the brands: We are present on the domestic market,
and due to our past experience we are also
D&G
on international markets through our distribution
network that is:
Pianura Studio
Cavalli
Middle East
Angelo Marani Glam
Far East
Versace Jeans
Greece
Annarita N
Roberta Scarpa
Tricot Chic
Celine b.
Soul Fashion Srl | Company Profi le
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Soul Fashion Srl .. Goals
We are going to establish two different distribution
chains:
A DOMESTIC distribution, based on direct
agents that cover rge entire territory;
AN INTERNATIONAL distribution, based on
local distributors
Soul Fashion Srl | Company Profi le
After starting on the domestic market, we are
going to enter into further agreements for distribution
on international markets.

Soul Fashion Srl .. Strengths of the company
We think that in the contemporary international
market, we’ve to be able to offer to
the public a clear message of style, starting
from the powerful elements
Weʼre focused on evidencing the Soul
Fashion brand of the designer Sonia
Gonnelli.
Research on product, originally interpreted
by the style offi ce, heart of the company;
arranged and directed by Sonia Gonnelli.
A straight synergy with some suppliers, that
are directly involved in results of our success
in another main element of company
force.
Soul Fashion Srl | Company Profi le
Follow a straight sinergy with agents for
domestic market - and distributors for international
markets.
Because of these reasons, we’re able to
maintain the company’s structure very
light, so to offer to the market our brand
well manufactured in Italy, and able to be
introduced in a medium-high market with
a very good relation quality/price.
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Soul Fashion Srl | Company Profi le
Soul Fashion Srl
passion for fashion in our soul
Our contact points
Soul Fashion Srl
Legal Address: Via Panciatichi 26/3
50127 Firenze (FI) Italy
Business address: Via di Castelpulci 17/L
50018 Scandicci (FI) Italy
VAT N. 06065400480
C.C.I.A.A. FI - n. REA n. 597263
C.F. e P. Iva 06065400480
Cap. Soc. € 100.000,00 i.v.
Tel. e Fax: +39 055 0131102
info@soniagonnelli.com
Business General Manager:
bgm@soniagonnelli.com
Infos:
customerservice@soniagonnelli.com
Mobile phone + 39 345 8613682