ERJ 2008 Euro:Layout 1 - European Rubber Journal

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T H E I N T E R N A T I O N A L P U B L I C A T I O N W R I T T E N F O R T H E www.europeanrubberjournal.com Weaving a powerful Web presence As the world’s oldest magazine devoted to the rubber industry, European Rubber Journal has long been the major source of news of the latest technical and commercial develop-ments in the global business. Today, we continue to be the first place people turn to find out what is happening in the business. But now we are making the process even easier: we can send you the news on a regular basis, one simple Email will tell you about all the latest happenings in this fast-moving industry. We update the website continuously throughout every work day and send out an Email almost every working day, highlighting the key news events. And then there is our unrivalled archive. Our website gives subscribers access to every issue we have published, going back to 1997. This is an invaluable starting point for anyone needing to know what has been happening in any part of the rubber industry worldwide. Subscribers also have access to an electronic version of the very latest issue, even before it is mailed to print subscribers. The electronic edition is made available shortly after we finalise the magazine and send it to our printers. This means e-subscribers have premiere access to our news stories even before they are printed. Finally, on the electronic front, is the Rubbicana Rubber Directory. This is now only available on-line, at www.rubbicana-europe.com and is as up-to-date as possible: companies can update their own entries, making this another vital resource for the European rubber industry from Crain Communications Ltd. ● WEB NEWS OFFERED For some people, the Web/Internet is the only way to keep abreast of what is happening outside of their day-to-day business. And, for such people active in the rubber industry, there is only one real choice: www.europeanrubberjournal.com. This site offers users an unequalled range of opportunities, as outlined below. ● ON-LINE NEWS Updated, sometimes hourly, this is the best source of instant news available. If it is happening and is of relevance to the rubber industry, you will find it on the front page of our website, www.europeanrubberjournal.com. ● DAILY UPDATE Or you can opt to receive an alert giving the headlines of the previous day’s key news stories. Then, with a click of your mouse, you will be taken straight to our Website where you will be able to see the full text of the story – but only if you are a subscriber to our magazine and key in your password. ● CHINESE LANGUAGE New for 2008, we are sending out a free Mandarin Chinese-language news summary. Each week, thousands of Chinese rubber industry professionals will receive a news summary, taken from our website, condensed to a readable length and translated into Chinese. ● MASSIVE ARCHIVE Some would say the biggest benefit from access to our Website is the ability to search our archive. This now contains the full content of every issue of European Rubber Journal magazine published since 1997 – more than one and a half million words, and all about rubber! As a starting point to market research of any sort, this is an unequalled resource. In a matter of minutes you can access anything we have written about any topic of interest to the rubber industry. This vital information database is available to you for the cost of a single subscription to European Rubber Journal magazine – and that already includes access to a whole year’s worth of new information. And, as people rely more and more on electronic media for their information, we are expanding the commercial opportunities available on our site. If you want to draw attention to any products or services you are offering for the rubber industry, simply contact Paul Mitchell (PMitchell@crain.com) and he’ll guide you through the various options available to you.available through our Website. Media Rates All rates are shown in Euros Cost per insertion Size 1 to 2 3 to 4 4 plus Page €3,457 €3,317 €3,135 Two thirds page €2,516 €2,367 €2,270 Half Page €1,778 €1,697 €1,596 One third page €1,279 €1,206 €1,133 Quarter page €982 €946 €861 ● Special Positions These rates are in addition to the basic page rate shown above. Inside Front Cover €397 Outside Back Cover €530 Guaranteed Position €267 We will only guarantee a position within the publication if the €267 is paid, advertisers may request positions but these will not be guaranteed. ● Colour Rates These rates are in addition to basic page and special position rates. Standard colour (Publisher’s red/blue) €575 Special colour/Five colour working €1,649 Four colour €1,435 Normal agency discounts apply. There are opportunities to have gate-folds, loose inserts and bound-in inserts. For further details please contact the Publisher. Editorial /Advertising Features Targetting your audience JANUARY/FEBRUARY TTE exhibition preview Europe’s primary tyre industry show this year returns to Cologne. The event will take place from 19 – 21 February. ERJ’s coverage will include stand listings, conference programme and previews of the leading exhibitors. MARCH/APRIL Machinery feature For over ten years we have been estimating the value of the global rubber machinery market. Sales to the tyre industry have been booming in 2004 to 2007 . Sales to the non-tyre sector were weak in 2004 and 2005, but recovered in 2006. Will 2008 mark the end of the boom, or will continued investment in Asia and South America keep the profits flowing And who are the biggest suppliers of machinery to the tyre industry MAY/JUNE Hose and Belting Hoses are one of the mainstays of the rubber industry, from ordinary, tubular hydraulic hoses to complex branched automotive hoses. We look at the technology and the markets and what is driving this sector of the industry. JULY/AUGUST Test equipment As the industry requires more and more standardisation, testing increases in importance. From simple testing of samples, to correlating test information across many different labs spread around the globe. Test equipment is now a vital part of the industrial scenery. We look at the tests, the equipment and how to manage the flow of data coming from all those tests. RuB SEPTEMBER/OCTOBER Our regular look at the European tyre industry will appear in the September/October issue. NOVEMBER/DECEMBER Injection moulding equipment Injection moulding is the mainstay of EU A PUBLICATIO 4
W O R L W I D E R U B B E R I N D U S T R Y www.europeanrubberjournal.com ● Web-site Opportunities Banner advertisement €1,680 for 6 months – "Hot-Link" €960 for 6 months. These are standard options, but we would be pleased to discuss your individual requirements. ● Daily News Letter Advertisements are placed within the news stories and cost €5,200 for 6 months or €8,200 for 12 months continuous exposure. Agency discounts apply to these rates. ● Classified Rates €56 per single column centimetre. €400 for 5 insertions. We offer many other opportunities in classified advertising. Call for a copy of our classified advertising brochure. ● Mechanical Data Published area 254 x 184 mm Bleed Page 292 x 215 mm Trim size 286 x 209 mm Two thirds Page 165 x 184 mm 254 x 120 mm Half Page 190 x 120 mm 124 x 184 mm 254 x 90 mm One third Page 124 x 124 mm 80 x 184 m 254 x 59 mm Quarter Page 90 x 124 mm 124 x 90 mm 57 x 184 mm ● Material Required Please send files in print-ready PDF format, with ALL graphics and fonts embedded (do not use subsets). Crop marks should be included as appropriate. Please note: if material is not supplied as press-ready PDF files, Crain Communications can accept no responsibility for the quality of output. All material can be transmitted by email to , may be mailed conventionally on CD-ROM to Crain Communications, 21 St Thomas Street, London SE1 9RY, United Kingdom or uploaded to our ftp site: ftp://88.208.201.208. Please note, printing is carried out using an ordinary four colour process and output ‘ ’ Our editors strive to ensure that breaking news appear first on our website quality is subject to the normal fluctuations. If you have paid for extra colour(s), it is essential you provide a high quality hard-copy colour proof, such as a Cromalin. ● Advertising and Design Service If you are unable to supply your advertising copy digitally then we can help you with this. The cost of providing this service will depend on your requirements and time spent on designing it. For a free quote please submit your text, company logo and any photographs to Nick Gorman, Production Manager. No design work will be undertaken until an advertising insertion contract has been supplied. Information will be required at least 4 weeks prior to normal copy date. ● Offprints We offer a high-quality offprint service. If your company has been featured in the magazine, why not have the article reprinted for use at shows and other promotional opportunities The reprinted material remains under Crain's copyright, but it is usually possible to fit your own advertising into the pages. We will gladly provide a quotation at no obligation. ● Copy and Cancellation Dates Notification at our London office Black and white – 4 weeks prior to publication date Four colour – 6 weeks prior to publication date. BerJournal ROPEAN JULY/AUGUST 2007 www.europeanrubberjournal.com N . REPORTING ON THE GLOBAL RUBBER INDUSTRY SINCE 1882 the industrial rubber sector, with products ranging from seals to antivibration mounts and corner mouldings. This article looks at the technology of injection moulding and how to maximise profit, and at the economics of the companies involved in this critical business. In addition, this is the issue in which we publish global tyre information in the annual supplement, the Global Tyre Report. Adding Files to the Crain FTP Site The easy way to deliver your advertisements Please confirm to Crain that you have sent the files, and if possible send a print quality proof of how your advert should look. Send files in print-ready PDF format, with ALL graphics and fonts embedded (do not use subsets). Crop marks and page bleed should be included as appropriate. PC Open Microsoft Internet Explorer In address bar type ftp://88.208.201.208 Logon as Username: advertiser Password: advertiser Add file From desktop: right click then drag/drop your selected ftp space From file: Open Windows Explorer (Windows key + E) Go to "My Documents" or wherever file is Select file - right click and copy Go back to ftp space window Right click and paste MAC In a web browser type ftp://88.208.201.208 or in an ftp program type 88.208.201.208 Logon as Username: advertiser Password: advertiser Select the file to be transferred, then drag and drop it onto the ftp space. Übertragen von Dokumentenauf den Crain FTP-Server Bitte bestätigen Sie Crain, dass Sie die Dateien übertragen haben. Wenn möglich, senden Sie uns bitte einen Drucknachweis, wie Ihre Anzeige aussehen soll. Senden Sie die Dateien bitte im druckbereiten PDF-Format. Alle Grafiken und Schriftarten sollten eingebettet sein (keine Untermengen). Schnittzeichen sollten, soweit erforderlich, enthalten sein. PC Öffnen Sie den Internet Explorer Geben Sie ftp://88.208.201.208 in die Adresszeile ein Loggen Sie sich ein mit Benutzername: advertiser Passwort: advertiser Übertragen Sie die Datei: Vom Desktop aus: Klicken Sie die ausgewählte Datei mit der rechten Maustaste an und ziehen Sie sie per Drag & Drop auf den FTP-Server Von der Datei aus: Öffnen Sie den Windows Explorer (Windows-Taste + E) Gehen Sie auf "Eigene Dateien" bzw. in den Ordner, wo Sie die Datei gespeichert haben Klicken Sie mit der rechten Maustaste auf die Datei und wählen Sie Kopieren Gehen Sie zurück in das FTP-Server-Fenster Klicken Sie mit der rechten Taste in das Fenster und wählen Sie Einfügen MAC Geben Sie ftp://88.208.201.208 in die Adresszeile ein oder geben Sie in Ihrem FTP-Programm 88.208.201.208 ein Loggen Sie sich ein mit Benutzername: advertiser Passwort: advertiser Klicken Sie auf die Datei, die Sie übertragen möchten und ziehen Sie sie per Drag & Drop auf den FTP-Server. 5
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