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Homes Fredericton Fa.. - Reid & Associates Specialty Advertising Inc.

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Website lets customers say<br />

what they really think<br />

interior or exterior painting involves<br />

the customer inspecting the work and<br />

completing a feedback card asking<br />

about the quality of the work and the<br />

level of service.<br />

By making customer feedback part<br />

of their painting process over the<br />

years and learning from customer<br />

comments, CertaPro <strong>Fredericton</strong> has<br />

been able to maintain a 99% customer<br />

satisfaction level.<br />

It’s not surprising, therefore, that<br />

almost every testimonial customers<br />

post on CertaPro’s website rates the<br />

company at a perfect five out of five.<br />

But skilled painters are perfectionists<br />

and Andrew Hoyt is no different.<br />

By John McNeil<br />

A <strong>Fredericton</strong> contractor is using technology<br />

to enable his customers to let<br />

him - and the world - know what they<br />

really think of his company.<br />

In what may sound like a dangerous<br />

proposition for some companies,<br />

CertaPro Painters on Main Street<br />

has created a section on its website<br />

where customers can post real-time<br />

testimonials about their customer<br />

service experience and the quality of<br />

work completed.<br />

“We understand that when people<br />

are choosing a company for home<br />

renovation work, trust is an important<br />

factor,” said Andrew Hoyt, president<br />

of CertaPro Painters <strong>Fredericton</strong>. “By<br />

giving our potential customers the opportunity<br />

to read reviews of our work<br />

posted in real time, they can rest assured<br />

they will be dealing with professionals<br />

who deliver on high standards<br />

of customer service.”<br />

Customer feedback has been an<br />

integral part of the CertaPro’s operations<br />

since the <strong>Fredericton</strong> location<br />

opened in 1992. When a painting<br />

crew finishes a job, the last step in<br />

the CertaPro 5-Step Process for<br />

“We’re always learning from our customers<br />

and trying to improve,” he said.<br />

“We encourage their feedback and<br />

we’re always grateful to receive it. I<br />

think that’s why people know they can<br />

trust us.”<br />

To view CertaPro’s real-time testimonials,<br />

go to <strong>Fredericton</strong>.CertaPro.com and<br />

click on the “Customer Reviews” tab.<br />

<strong>Reid</strong> & <strong>Associates</strong> <strong>Specialty</strong> <strong>Advertising</strong> www.specialtyads.ca 5

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