POND Trade Magazine is independently owned. Our sole focus.
POND Trade Magazine is independently owned. Our sole focus.
POND Trade Magazine is independently owned. Our sole focus.
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As you consider how you are going to attract new customers your<br />
business needs each year, consider, if you will, the one trade magazine<br />
<strong>owned</strong> and crafted by the most experienced publ<strong>is</strong>hers in the water garden<br />
and koi business – <strong>POND</strong> <strong>Trade</strong> <strong>Magazine</strong>.<br />
Advert<strong>is</strong>e with us and put yourself smack-dab in front of 9,000 prime<br />
prospects – avid readers, from every sector of th<strong>is</strong> unique and quirky<br />
business. <strong>POND</strong> <strong>Trade</strong> <strong>Magazine</strong> provides an upbeat, well read forum for<br />
learning, and your ad couldn’t be in better company.<br />
One thing <strong>is</strong> clear. The quality of the magazine determines the quality of<br />
the audience. <strong>Our</strong> readers crave more than just industry news. And <strong>POND</strong><br />
<strong>Trade</strong> <strong>Magazine</strong> delivers with in-depth features and penetrating profiles,<br />
expert reports and analyses of new trends, tools and information on the<br />
technologies that are transforming the business in so many varied ways.<br />
Your ad strategically positioned among these widely read pieces commands<br />
rapt attention from garden pond pros eager to gain any advantage they<br />
can, to boost their business.<br />
Then there’s value. Your ads do double duty, as every <strong>is</strong>sue of <strong>POND</strong> <strong>Trade</strong><br />
<strong>Magazine</strong> <strong>is</strong> also publ<strong>is</strong>hed electronically Online. Now your ads are reaching<br />
into new uncharted territory, as more and more people find the critical information<br />
they need on the Web. Starting with the September 2009 <strong>is</strong>sue,<br />
d<strong>is</strong>play ads now feature a link back to your site. That <strong>is</strong> added value for you.<br />
Best yet, you can advert<strong>is</strong>e to th<strong>is</strong> lucrative market for less than you think.<br />
We offer a wide array of ad sizes, shapes and frequency d<strong>is</strong>counts,<br />
including desirable cover placements and premium pages.<br />
We’d be happy to help you put together a powerful ad package that’s<br />
perfect for your needs.<br />
Put your ad dollars where they can make the biggest splash. Dive right into<br />
<strong>POND</strong> <strong>Trade</strong> <strong>Magazine</strong> today.<br />
Sincerely,<br />
Table of Contents<br />
Introduction 2<br />
Table of Contents 2<br />
Reader Profile 3<br />
Content <strong>is</strong> King 4<br />
Advert<strong>is</strong>ing Benefits 5<br />
D<strong>is</strong>play Ad Sizes 6<br />
Rate Card 7<br />
2010 Schedule 7<br />
The Marketplace 8<br />
Online Ads 9<br />
Editorial Calendar 2010 10<br />
Terms and Specifications 11<br />
Tom Graham<br />
Publ<strong>is</strong>her, <strong>POND</strong> <strong>Trade</strong> <strong>Magazine</strong><br />
Page 2
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