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Commerce and Culture<br />

at the 1910 Japan-British Exhibition:<br />

Centenary Perspectives<br />

Edited by Ayako Hotta-Lister and Ian Nish<br />

A History of the Takarazuka<br />

Revue Since 1914<br />

Modernity, Girls’ Culture, Japan Pop<br />

Makiko Yamanashi<br />

This volume, intended to complement Hotta-Lister’s<br />

original 1999 study, marks the centenary of London’s 1910<br />

great Japan-British Exhibition, which was held at White<br />

City, Shepherd’s Bush, and attracted over eight million<br />

visitors during its six-month stay. While the initiative came<br />

from Britain, the Japanese Government was the major<br />

source of funding for the Japanese side of the Exhibition.<br />

Using the Anglo-Japanese Alliance as its springboard, Japan<br />

– at the time a new colonial power – hoped to bring about<br />

a greater understanding of its cultures and traditions and<br />

thereby stimulate trade and commerce between the two<br />

countries.<br />

In the event, the Japanese press, unlike the British press,<br />

took umbrage at what they considered the trivialization<br />

of Japanese culture, thus in p<strong>art</strong> frustrating the positive<br />

cultural, commercial and political outcomes that were<br />

hoped for. Eighteen months later, Emperor Meiji died<br />

and the Great War of 1914-18 followed soon after, thereby<br />

relegating the exhibition – its origins, composition,<br />

relevance and impact – to oblivion until recent times.<br />

The papers in this volume, therefore, drawn from four<br />

‘centenary conferences’ held in London and Tokyo, offer an<br />

important spotlight on the exhibition’s legacy – specifically<br />

in the contexts of commerce and culture.<br />

The contents include the following themes: The Exhibition<br />

and domestic conditions in Britain and Japan; the<br />

Exhibition and Japan’s economic background; selling<br />

the ‘backward’ Japanese economy; imperialism and the<br />

Exhibition; the Japanese media and the Exhibition; the <strong>art</strong>s<br />

of Britain and Japan; Ainu in London; Japanese fine <strong>art</strong>; the<br />

human legacy; Japanese gardens.<br />

This book has wide inter-disciplinary relevance for students<br />

in modern East Asian Studies, but especially in the context<br />

of colonial and economic history, inter-cultural exchange<br />

and Anglo-Japanese relations.<br />

Founded in the hot-spring resort town of the same name<br />

in 1914, Takarazuka is a kaleidoscopic medium, both in<br />

terms of its theatricality and visual characteristics. Yet,<br />

despite its prominence and popularity, it has not received<br />

the academic attention it deserves, especially in the<br />

context of theatre studies. This book, therefore, by taking<br />

an interdisciplinary approach, endeavours to fill this<br />

gap through a detailed analysis of the Takarazuka Revue<br />

Company’s history, educational traditions and theatrical<br />

ethos viewed from the prism of Japan’s modernization<br />

and globalization in the twentieth century. Its important<br />

relationship to Japanese popular culture, especially<br />

in the fields of manga and fashion are also given due<br />

consideration.<br />

Furthermore, because of its unique features as an allfemale<br />

performance <strong>art</strong> appealing mostly to female<br />

Japanese audiences, the study also includes an in-depth<br />

consideration of its continuing success, way of life<br />

and wider social impact from both cultural and social<br />

perspectives.<br />

With Takarazuka’s centenary fast approaching, A<br />

History of the Takarazuka Revue Since 1914 will have wide<br />

interdisciplinary appeal, as well as in the p<strong>art</strong>icular context<br />

of Japanese Studies. Illustrated throughout, supported by<br />

an extensive bibliography, it is divided into five chapters:<br />

l. The Formative Years of Takarazuka; 2.The Mechanisms<br />

of Takarazuka; 3. The Stage Art of Takarazuka ‘Fantasy<br />

Adventure’; 4. The Taishō ‘Modern’; in the Female Domain<br />

of Shōjo Bunka; 5. Takarazuka in the Modern Heritage of<br />

Girls’ Culture and Beyond.<br />

GLOBAL ORIENTAL<br />

35<br />

BRILL’S JAPANESE ART CATALOG 2014<br />

• October 2012<br />

• ISBN 978 90 04 22916 7<br />

• Hardback (xvii, 231 pp. incl. several illus.)<br />

• List price EUR 85.- / US$ 118.-<br />

• May 2012<br />

• ISBN 978 90 04 20386 0<br />

• Hardback (248 pp. including 130 color illus.)<br />

• List price EUR 85.- / US$ 117.-

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