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Mountain Equipment Co-op - Canadian Co-operative Association

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<strong>Co</strong>mmunity Investment<br />

Through its <strong>Co</strong>mmunity Involvement Program, MEC invests<br />

in grants and partnerships to support organizations working<br />

on conservation and access to outdoor recreation, which together<br />

help support Canada’s outdoor community. In 2011, community<br />

contributions totaled $2.76 million. Of this, 64% was directed<br />

at projects or partnerships that support access to outdoor<br />

recreation or outdoor activities themselves. Since 2001, MEC<br />

has directed more than $16.6 million to community investments.<br />

Green Buildings<br />

MEC builds and <strong>op</strong>erates some of the most energy-efficient retail<br />

buildings in Canada. The Ottawa store was the first retail store<br />

in Canada to comply with the (now defunct) C2000 Green<br />

Building Certification, while MEC Montreal was the first store<br />

in Quebec to achieve the designation. Likewise, MEC’s Winnipeg,<br />

Burlington, Longueuil, Barrie, and North Vancouver stores have all<br />

been purpose-built to high green building standards, while other<br />

stores in the network have been retrofitted to accomplish similar<br />

objectives.<br />

MEC personnel have acquired in-depth knowledge and<br />

understanding of green buildings – and how green buildings<br />

can be tailored to support MEC’s brand and its sustainability<br />

objectives. In that light, MEC stores embody innovation, reducing<br />

the co-<strong>op</strong>’s ecological footprint while contributing community<br />

benefits, positive customer experiences, and healthy workplaces<br />

at the same time.<br />

Product Sustainability<br />

MEC is committed to advancing product sustainability efforts–<br />

inside and outside the organization. Internally, MEC employs<br />

a ‘lifecycle’ approach that is geared to choosing lower-impact<br />

materials and production techniques to build better products for<br />

members and reduce our ecological footprint. While work on this<br />

front has only been underway for a few years, it is yielding positive<br />

results: in 2011, 644 products were made with environmentally<br />

preferred materials (such as recycled polyester and organic cotton),<br />

while 39% of textiles came from facilities with environmental<br />

management systems. Formal targets have been set to increase<br />

both on an annual basis.<br />

Industry <strong>Co</strong>llaboration<br />

Notwithstanding efforts within MEC, a collaborative industry-wide<br />

effort is needed if product sustainability is to be fully realized.<br />

That’s why MEC has taken a leadership position in devel<strong>op</strong>ing<br />

and advancing the Eco-Index, a decision-making tool created<br />

by member companies of the Outdoor Industry <strong>Association</strong> that<br />

promises to transform product design and devel<strong>op</strong>ment. Technical<br />

assistance from the US Environmental Protection Agency has<br />

validated the effort and extended its reach into the wider apparel<br />

and footwear sectors.<br />

Proof of such reach is the Sustainable Apparel <strong>Co</strong>alition (SAC),<br />

of which MEC is a founding member. The SAC is a collaborative<br />

effort of retailers, brands, and other organizations that aim<br />

to reduce the environmental and social impacts of apparel and<br />

footwear products sold around the world. <strong>Co</strong>llectively, members<br />

of the SAC represent over one-third of global retail purchasing power.<br />

MEC Submission To The Special <strong>Co</strong>mmittee On <strong>Co</strong>-<strong>op</strong>eratives 4

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