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Buyer's Guide - HD Radio Alliance

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Something<br />

for everyone<br />

• Classical • Jazz • Comedy •<br />

• Talk • NPR • Bluegrass •<br />

• Classic Rock • Alternative •<br />

Spanish • Dance • Latin •<br />

• Christian Contemporary •<br />

<strong>HD</strong> <strong>Radio</strong> programming creates<br />

opportunities for niche audiences.<br />

103.5-<strong>HD</strong>2 DC<br />

98.7-<strong>HD</strong>2 NY<br />

101.1-<strong>HD</strong>2 Chicago<br />

105.9-<strong>HD</strong>2 Los Angeles<br />

and soon… San Jose<br />

HumDesi reaches South<br />

Asian populations in<br />

major markets, while<br />

other targeted formats<br />

such as Mormon Channel<br />

and Psychic <strong>Radio</strong> speak<br />

directly to their core<br />

audiences.<br />

<strong>HD</strong>2/<strong>HD</strong>3 bandwidth<br />

allows for the return of<br />

legendary stations:<br />

KSHE2 94.7-<strong>HD</strong>2 St. Louis<br />

WBCN 98.5-<strong>HD</strong>2 Boston<br />

Free Form BCN 100.7-<strong>HD</strong>3 Boston<br />

KROQ of the ’80s 106.7-<strong>HD</strong>2 LA<br />

K-Rock2 92.3-<strong>HD</strong>2 New York<br />

HFS 94.7-<strong>HD</strong>2 Washington<br />

Last.FM “Discover” Audio<br />

New York 102.7-<strong>HD</strong>2 • Los Angeles 93.1-<strong>HD</strong>2<br />

Chicago 93.1-<strong>HD</strong>3 • San Francisco 105.3-<strong>HD</strong>3<br />

Marketing<br />

Support<br />

The <strong>HD</strong> <strong>Radio</strong> Technology marketing team is<br />

working with Microsoft and Best Buy to spread the<br />

word about the new Zune <strong>HD</strong> media player, available<br />

now in stores.<br />

<strong>Radio</strong> promotions are taking<br />

place on more than 30 radio<br />

stations in most top-ten<br />

markets to create excitement<br />

about the Zune <strong>HD</strong>.<br />

In addition, street teams<br />

have been deployed across<br />

the country to hype the Zune<br />

<strong>HD</strong> and <strong>HD</strong> <strong>Radio</strong> stations<br />

available in each market.<br />

Look for the Zune <strong>HD</strong> street<br />

teams in your town!<br />

The music portal and networking site that<br />

provides the soundtrack for your life can now<br />

be heard in crystal clear <strong>HD</strong> <strong>Radio</strong> sound.<br />

98.7-<strong>HD</strong>2 LA<br />

101.1-<strong>HD</strong>2 DC<br />

104.5-<strong>HD</strong>2 Philadelphia<br />

104.3-<strong>HD</strong>2 Baltimore<br />

104.5-<strong>HD</strong>2 San Antonio<br />

For more info on how you can use <strong>HD</strong> <strong>Radio</strong> Technology to<br />

help build revenue for your business, contact the Digital<br />

Broadcast Marketing and Revenue Team at iBiquity Digital:<br />

Joe D’Angelo • dangelo@ibiquity.com<br />

Kelly Jarvis • jarvis@ibiquity.com<br />

Roy Sampson • sampson@ibiquity.com<br />

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