Minister of Tourism at the Indaba opening ceremony - Department of ...

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Looking beyond our borders we have also committed to further growing the South African tourism presence on the continent. We will build on our previous successes and record growth of African arrivals in 2010, which were up 12.8% on 2009 arrivals. And going forward, there will be a strategic concentration of efforts on emerging markets, but without sacrificing our bread and butter traditional markets. Overall we will follow a balanced approach between international, regional and domestic tourism – drawing on the strengths of each market while employing tactics to drive innovation and unearth new markets. Product development and diversification plays an important role, and in this respect we will join forces with other government departments, such as the Department of Arts and Culture, under the leadership of my colleague Minister Paul Mashatile, who is with us here tonight. South Africa will also continue to drive our position as one of the world’s leading business and events destinations. The emerging global appeal of the business and events market has opened up vast opportunities. We have taken an important strategic step with the establishment of a National Convention Bureau, which will be fully operational during the second quarter of 2011. Conclusion Ladies and gentlemen, I firmly believe the objectives and goals we have set for ourselves are an accurate expression of the potential of the tourism industry. The NTSS is the strategy that positions us to play globally and win locally. If we continue to work together like we have been doing for the last number of years, we are going to be immensely successful. We are, indeed, going to leave ordinary behind. Lastly, it is with great pride that I will now give you a taste of our brand new global campaign. In the next 15 minutes the advertisements you are about to see will go live across the globe on international channels such as BBC World and CNN. It is expected to reach more than a billion viewers over the next year. The campaign will convert millions of new visitors into ambassadors for our extraordinary country. I know you will find it just as inspiring. I thank you. Ends
Media Enquiries National Department of Tourism Trevor Bloem +27 12 310 3631 +21 82 771 6729 tbloem@tourism.gov.za Ministry of Tourism Ronel Bester +27 21 465 7240 +27 83 242 7763 rbester@tourism.gov.za
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Minister of Tourism at the Indaba opening ceremony - Department of ...

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