Guidelines for Proper Referential Use of the GED® Trademark by ...

• Do not use any possessive or plural form of the GED Trademark.
Correct: The GED ® test question was difficult.
Incorrect: The GED’s question was difficult.
Correct: The students all got their GED ® test credentials.
Incorrect: The students all got their GEDs.
• Do not use the GED Trademark in a manner that suggests or implies that you or your product is
endorsed by, affiliated with, or sponsored by ACE or GED Testing Service, unless otherwise
licensed to do so by ACE or GED Testing Service.
• Do not place more emphasis on the GED Trademark than the surrounding text or marks.
• Do not use any GED ® logos, logotypes, trade dress or other brand elements in connection with
products, packing, manuals, advertising material, or websites for any purpose.
• Do not use logos or designs that incorporate the GED Trademark.
• Do not use, claim ownership of, or attempt to register any trademarks, logos, or brands that
contain the GED Trademark as a component (e.g., “GED Master” or “GED Excel”).
• Do not use the GED Trademark in any manner which suggests ownership by a third party (e.g.,
[Publisher’s Name]’s GED).
• Do not use the GED Trademark in the name or dba of your company (e.g., GED Publishing,
Inc.).
• Do not use the GED Trademark as part of a job title, unless otherwise licensed to do so by ACE
or GED Testing Service (e.g., GED Administrator, GED Proctor, or GED Coordinator).
• Do not use the GED Trademark as a generic term for “high school equivalency examination,”
“high school diploma,” or similar exam or credential which has not been authorized or accredited
by the appropriate governmental authorities.
• Do not use the GED Trademark adjacent to the term “online” or in a manner to falsely suggest
that the GED ® test may be taken online or a GED ® test credential may be obtained online.
Correct: “online preparation for the GED ® test” or “online resources for GED ® test
takers”
Incorrect: “get your GED ® online”
• Do not use the GED Trademark in combination with, in close proximity to, or on the same cover
or packaging as the words “official,” “authorized,” “original,” or other terms that imply
sponsorship or endorsement by ACE or GED Testing Service.
• Do not use the GED Trademark in connection with products, services, or materials prepared for
or related to a version of the GED ® test that is no longer being offered by ACE or GED Testing
Service.
Special Guidelines for Publication Titles, Products, Courses, Websites, or Applications that
Contain the GED Trademark
• The name or title of a book, program, application, course, or other product should clearly identify
the product or service and/or you as the source of the product or service.
• The GED Trademark, a superscript registration symbol (®) and an appropriate generic term
(e.g., “test” or “test credential”) should appear on the same line in the title.
GED Testing Service ® | www.GEDtestingservice.com 2