David Icke - Who really rules the world.pdf - Federal Jack

Welcome to the David Icke Site
I liked the
maroon one better
Reptilian Brain
and the Desire for Excess
"The faith in bigness has become increasingly ingrained, which itself
creates a strange sort of inflation. Marketing researcher Brian
Wansink, director of the Food & Brand Lab at the University of Illinois
at Urbana-Champaign, found that consumers perceive products in
large packages as less expensive than smaller ones--even though
they often aren't. As a result, they actually use 18% to 45% more than
they otherwise would.
Anthropologist Rapaille says the desire for excess comes from the
"reptilian brain," the earliest, most primitive structures in our mental
evolution. "The reptilian wants to grab as much food as possible, to
be as big and powerful as possible, because it's focused on survival.
When it comes to a choice between the intellect and the reptilian, the
reptilian always wins."
Satisfying that inner lizard has its downsides. Our insatiable appetites
have left Americans 9 pounds heavier, on average, than we were two
decades ago, and more vulnerable than ever to heart disease and
diabetes. We're racking up mountains of debt (the late fees we pay on
credit cards have more than tripled since 1996, to $7.3 billion a year)
and burning up fossil fuels like crazy. We demand things that, deep
down, we don't really want or even use..."
excerpt from:
http://www.latimes.com/
http://www.davidicke.com/icke/index1c.html (3 of 32) [6/16/2002 1:12:17 PM]