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Meditation Nation How transcendental meditation moved from the spiritual fringes to secular mainstream Afunny thing happened on the way to enlightenment. � e quest got stripped of yogic posturing, Buddhist trappings and even the last vestige of spirituality, and turned into a search for the kind of clarity that might help us all in our worldly pursuits. Which is why movers and shakers are again embracing that ’70s mainstay, Transcendental Meditation. You’re likely to hear it spoken of reverentially in interviews: Russell Brand, whose wildman behavior was cartoonish in its intensity, credits TM with helping him to conquer his heroin, sex and alcohol addictions. “A� er meditation,” he has said, “I felt this beautiful serenity and sel� ess connection.” And where celebrities venture (the latest wave of TM-ers includes Hugh Jackman and Naomi Watts), many of us are likely to follow. � e rolls of practitioners have tripled in the past three years, according to the Transcendental Meditation Program, the practice’s national organization. “� e game-changer, I think, is David Lynch and his foundation,” says Dr. Norman E. Rosenthal, the Georgetown University psychiatry professor who wrote the recent bestseller “Transcendence: Healing and Transformation � rough Transcendental Meditation.” Lynch, the surrealist director of “Twin Peaks,” “Blue Velvet” and “Mulholland Dr.,” had been quietly practicing TM since, yes, the 1970s, but about six years ago, he came out of the closet, launching a foundation to promote the practice and later publishing a manifesto, “Catching the Big Fish: Meditation, Consciousness and Creativity.” It’s a process perfectly matched to our selfinterested times — “no pain, but a lot of gain,” according to Rosenthal. Bob Roth, an executive director of the David Lynch Foundation, who taught TM to Brand and Moby, explains that when the mind has been calmed with the help of a mantra (a Sanskrit word given to each TM grad), it will e� ortlessly sink below the level of thought to “pure consciousness.” Practically 20 | folio weekly | January 24-30, 2012 speaking, sit in a chair, close your eyes and silently repeat the mantra for 20 minutes. Once you get the hang of it, Lynch says, you cut the elevator cables of your normal-thinking mind to descend to a place that feels di� erent. You may experience a connection with the universe or a mental light show, what Rosenthal calls “four-star graphic e� ects.” At the very least, you should be blissfully relaxed, which is the foundation of the health bene� ts that have been measured in the medical research amassed, much of it funded by the government. � e deep tranquility TM promotes quiets the body’s “� ght or � ight” stress response, lowering blood David Lynch, a TM disciple, aims to bring TM free of charge to those most in need of its calming effects — at-risk kids, prison inmates, veterans suffering from post-traumatic stress. pressure and anxiety and combating depression. Maharishi Mahesh Yogi, the so-called giggling guru, who hosted � e Beatles and Mia Farrow among others, was the innovator who stripped the Hindu meditation practice of its religious baggage and repackaged it as a systematic, stress-reducing, creativity-building technique. Lynch, a disciple, is responsible for adding a fresh civic-mindedness to the game. His foundation aims to bring TM free of charge to those most in need of its calming e� ects — at-risk kids, prison inmates, veterans su� ering from post-traumatic stress. � at, of course, means fundraising bene� ts, which means reeling in rich folk and entertainers (many introduced to TM by Lynch and Roth), all of which attracts media coverage and an increased brand awareness among those in the general public who might be willing to shell out $1,500 for the basic course. “It was straight out of ‘� e Great Gatsby,’” Rosenthal says of the poolside bene� t party thrown this past June at the Malibu home of Juicy Couture cofounder Pam Levy and her TV-director husband, Jefery Levy. One imagines the vibes spreading to their neighbor Ryan Kavanaugh, CEO of Relativity Media, the freshly minted Converse-wearing, 36-year-old movie mogul who practices TM twice a day. Kavanaugh, who started out as a stockbroker, has leveraged his connections by allying with the New York hedge fund Elliot Associates, among other investors, giving his company the billions required to dominate Hollywood � lm production. But his secret weapon is his riskassessment algorithm, a high-tech quantitative analysis of the big picture that he says allows him to make money even on box-o� ce dogs. As the New York hard-chargers who � ock to the TM courses Roth teaches at the Center for Leadership Performance soon learn, this kind of success is not coincidental. According to published research, TM enhances neural activity in the part of the brain that houses the decision-making “executive center.” “� e businesspeople say they’re more focused during the day,” Roth says. As do the other Gotham heavy-hitters who’ve evangelized for TM and the Lynch Foundation, from Jerry Seinfeld and Heather Graham to Ben Foster and Howard Stern. Leave it to Russell Brand, speaking at a gala fundraiser at the Metropolitan Museum of Art this past winter, to get at the essence of TM’s guilt-free marriage of creativity and commerce: “I literally had an idea drop into my brain the other day while I was meditating which I think is worth millions of dollars.” � Joseph Hooper PEACE Celeb Om-Meter: Top 10 Moments in Meditation History Trace transcendence in America from Thoreau to Russell Brand 1845: Henry David � oreau retires to a cabin in the woods with a copy of the sacred Hindu text, “� e Bhagavad Gita.” He later publishes the iconic “Walden.” 1922: � e young Indian philosopher Krishnamurti sets up shop near Santa Barbara, Calif., attracting groupies like Charlie Chaplin and Greta Garbo. 1962: Poet Allen Ginsberg and rebel novelist Jack Kerouac inspire the Beat Generation wing of American Buddhism, giving heavy cred to the San Francisco Zen Center. 1968: � e Beatles, Donovan and Mia Farrow visit TM founder Maharishi Mahesh Yogi’s Indian ashram. 1975: Maharishi appears on an episode of “� e Merv Gri� n Show” that’s devoted to TM. Later that year, Time’s cover says, “Meditation: � e Answer to All Your Problems?” 1977: In the movie “Annie Hall,” Je� Goldblum admits during a phone call that he’s forgotten his mantra. 1987: Richard Gere co-founds Tibet House US to bring attention to the Dalai Lama’s cause and the practice of Tibetan Buddhism. Later the Dalai Lama wins the Nobel Peace Prize. 1996: Leonard Cohen is ordained a Zen monk at Mount Baldy Zen Monastery. 2004: Orlando Bloom joins the Soka Gakkai wing of Buddhism, aligning with Herbie Hancock and Tina Turner. 2005: Filmmaker David Lynch creates his TM foundation and lures celebrity pals.
HEALTH FOOD & NUTRITION BIO-MAX 299 Atlantic Blvd., Ste. 1, Atlantic Beach, 246-1634 Bio-Max is a complete source for nutritional and health food needs, offering a large line of vitamins, herbs and sports nutrition products. Bio-Max also sells organic fruits and vegetables as well as organic groceries and alternative breads and pastas. Bio-Max has a knowledgeable staff available to answer any questions, and specialty items can be ordered. CAFÉ ST. GEORGE COFFEEHOUSE & BAKERY 114 St. George St., St. Augustine, 823-1229 Serving freshly made smoothies including favorites like the “Blonde Bombshell” and “Hang Me Over,” the café offers ingredients including protein powder, ginseng, fl ax seed and more. The café also serves deli sandwiches and wraps made from a variety of homemade breads, and serves Seattle’s Best and Starbucks coffees. THE FLAME BROILER 9822 Tapestry Park Circle, Ste. 103, Jacksonville, 619-2786, fl amebroiler84jax.com A healthy fast food alternative, Flame Broiler is a Korean health-conscious restaurant offering made-to-order items (with no transfat, MSG, frying, or skin on meat), including chicken, beef, Korean short ribs and veggies over brown rice. FLORIDA HEALTH FOODS 7648 Lem Turner Rd., Jacksonville, 765-2144 13249 City Square Dr., Ste. 117, River City Marketplace, 757-5894 A family-owned business for more than 30 years, Florida Health Foods employs knowledgeable employees and carries vitamin and mineral supplements, herbs, bulk teas, vegetarian foods and natural cosmetics. THE GRANARY WHOLE FOODS 1738 Kingsley Ave., Orange Park, 269-7222 This health foods store has been serving all of Northeast Florida since 1979, offering bulk foods, herbs and spices as well as organic produce, frozen foods, groceries, natural health and beauty items, pet food and household products. The Granary also carries a full line of vitamins, herbs and homeopathic remedies. GRASSROOTS NATURAL MARKET 2007 Park St., Riverside, 384-4474 1915 East-West Parkway, Fleming Island, 541-0009 This juice and smoothie bar — located in the Grassroots Market — also offers a large selection of gourmet cheeses, natural and organic items, and ready-made take-away meals. Open daily. GREEN MAN GOURMET 3543 St. Johns Ave., Avondale, 384-0002, greenmangourmet.com Green Man Gourmet carries organic and natural products, spices, blends, salts, teas, beer and wine, dairy and culinary accessories for food preparation. HAAS CHIROPRACTIC & NUTRITION CENTER 11481 Old St. Augustine Rd., Ste. 405, Jacksonville, 260-1993 Dr. Haas has over 32 years’ experience alleviating the pain of migraines, neck and low back and fi bromyalgia. Using nutritional response testing to treat the cause rather than the symptom. Additional treatments include gentle spinal adjustments, rehabilitation and detoxifi cation. HEALTH SHOPPE 12620 Beach Blvd., Ste. 16, Jacksonville, 641-4410 Health Shoppe carries a large selection of high-quality supplements, including vitamins, sports nutrition and diet products, herbs, teas, aromatherapy items and natural cosmetics. The Shoppe also offers a full line of organic foods, specializing in allergy-free, organic and low-carb varieties. I LOVE MY LIFE CHOCOLATE 1533 Cesary Blvd., Jacksonville (kitchen only), 476-6388, ilovemylifechocolate@gmail.com This company offers organic, raw, vegan, local, gluten-free chocolate; sales profi ts support Jacksonville’s Permaculture Network, an initiative to actively spread organic urban agriculture and education. JAX SPORTS NUTRITION 13475 Atlantic Blvd., Ste. 37, Intracoastal, 220-2833, jaxsportsnutrition.com Jax Sports Nutrition offers exclusive quality products, including proteins, pre-workout items, fat-burners and vitamins, and customized nutrition plans, with a certifi ed nutrition specialist on staff. MANATEE CAFÉ 525 S.R. 16, Ste. 106, Westgate Plaza, St. Augustine, 826-0210 Owner/chef Cheryl Crosley prepares organic, vegetarian meals like veggie omelets, veggie pitas, burritos, tofu Reubens, miso and vegetable soup, hummus and tabouli. The Health Food Market offers the same ingredients used in the cafe’s dishes. MAX MUSCLE SPORTS NUTRITION 1313-B Beach Blvd., Jax Beach, 372-4265 All Max Muscle employees are certifi ed nutrition specialists who can answer any question about the supplements and services available, including nutrition plans and consultations. NASSAU HEALTH FOODS 833 T.J. Courson Rd., Fernandina Beach, 277-3158 Locally owned and operated since 1985, Nassau Health Foods is a complete natural foods store on Amelia Island. Owner Buster Beaton offers items for homeopathy, FAX YOUR aromatherapy PROOF and IF POSSIBLE AT 268-3655 sports nutrition, as well as a large selection of national brand supplements, bulk foods, a selection of promise body care products, of benefit sUpport Ask for Action and a 21-day raw food challenge. NATIVE SUN NATURAL FOODS 10000 San Jose Blvd., Jacksonville, 260-6950, nativesunjax.com 11030 Baymeadows Rd., Baymeadows, 269-2791 Native Sun Natural Foods Market, known for excellent customer service, carries an extensive selection of all-natural and organic vitamins and supplements, as well as essential fatty acids, greens, herbs, and products for homeopathy, beauty care and weight loss. The store also does extensive research on special diets and tags items that are casein-free, peanut-free or have low sodium or no gluten added. NATURAL MEDICINE STORE 1891 Beach Blvd., Ste. 100, Jax Beach, 249-4372 A natural health food store located across the street from Adventure Landing, Natural Medicine Shoppe offers a complete line of vitamin supplements, herbs, organic foods, aromatherapy items, natural cosmetics, organic wine and homeopathic products, including natural hormone replacement alternatives for women and men. Sat. shoppers get 10 percent off all vitamin supplements. NUTRITION OASIS 5393 Roosevelt Blvd., Ste. 19, Jacksonville, 742-3160, nutritionoasis.net This location offers a weight loss support system, featuring education, online support, small group programs and personal coaching, as well as smoothies made onsite and Zumba class. PALMETTO ORGANICS 115 Orange St., Neptune Beach, 534-7027, palmettoorganics.com Palmetto Organics is a member-based organic produce home-delivery company that’s passionate about the health benefi ts of organic produce and the positive impact it has on our bodies and environment. PLANET SMOOTHIE 4259 Southside Blvd., Jacksonville, 645-5767 1518 University Blvd. W., Jacksonville, 419-6161 2245 Plantation Center Drive, Orange Park, 215-0350 1540 Wells Rd., Ste. 9, Orange Park, 278-3131 4495 Roosevelt Blvd., Ste. 405, Jacksonville, 388-4156 Planet Smoothie offers a variety of fruit and juice smoothies to which customers can add a number of nutritional products designed to promote energy, wellness, protein or weight loss. The Lakewood and Orange Park locations also offer wrap sandwiches. Open daily. THE PRESENT MOMENT CAFÉ 224 W. King St., St. Augustine, 827-4499 Present Moment serves only raw, organic, vegan and vegetarian dishes, but you’d hardly know it from the breadth of choices. Selections include pizza, pastas, hummus and milkshakes — all prepared without meat, dairy or an oven. Beer and organic wines are also served. Take-out is available. Open Mon.-Sat. PULP JUICE BAR 1962 San Marco Blvd., Jacksonville, 396-9222, pulpaddiction.com Advertising pro this is a copyright protected pro For questions, please call your advertising representative at 260-9770. rUn dAte: 012412 FAX YOUR PROOF IF POSSIBLE AT 268-3655 promise of benefit sUpport Ask for Action Produced by ed Checked by Sale Advertising pro this is a copyright protected pro For questions, please call your advertising representative at 260-9770. rUn dAte: 101111 Produced by ab Checked by Sal January 24-30, 2012 | folio weekly | 21 © 2012
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