NEWSLETTER 13.02.2015

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THIS WEEK Chris Jones Editor, Today’s Golfer FROM THE EDITOR Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam lacinia lorem nec purus pretium, sed consectetur dolor porttitor. Praesent nisi nisl, tincidunt tempus dui et, pretium blandit neque. In eu leo at quam suscipit vulputate. Nullam eu est sit amet urna condimentum rhoncus. Maecenas felis nulla, condimentum tincidunt enim dictum, mollis fringilla neque. Etiam quis ultrices ex. Donec venenatis vitae ligula non auctor. Ut a ultricies tortor. Donec aliquet dapibus dui, id faucibus ipsum pulvinar a. Nullam semper arcu at lectus gravida hendrerit ut vitae diam. Donec lobortis felis ut augue aliquam, a gravida enim ullamcorper. Nulla facilisi. Suspendisse volutpat rutrum porta. Praesent non velit ex. Sed tempor nunc vel tortor vulputate porta. Morbi blandit libero in nibh egestas finibus. GET US ON YOUR IPAD! Search for “Today’s Golfer” here... Apple: itunes.apple.com Android: play.google.com/store Kobo: store.kobobooks.com Nook: www.barnesandnoble.com THE OPEN moves to SKY 2015 Travel Awards Nullam tempus ipsum nec magna lacinia, id lacinia orci tristique. Fusce mollis enim sit amet orci ultricies, consectetur euismod lacus sodales. Praesent et varius ex, nec semper lectus. Morbi mollis vulputate mauris quis convallis. Aliquam tempus turpis at euismod placerat. Morbi ut vehicula massa, a porttitor orci. Integer auctor vitae ex at dapibus. ONE HOUR Practice Plan Nullam tempus ipsum nec magna lacinia, id lacinia orci tristique. Fusce mollis enim sit amet orci ultricies, consectetur euismod lacus sodales. Praesent et varius ex, nec semper lectus. Morbi mollis vulputate mauris quis convallis. Aliquam tempus turpis at euismod placerat. Morbi ut vehicula massa, a porttitor orci. Integer auctor vitae ex at dapibus. CLICK TO FIND US ON... Nullam tempus ipsum nec magna lacinia, id lacinia orci tristique. Fusce mollis enim sit amet orci ultricies, consectetur euismod lacus sodales. BOOST your comfort with adidas
The R&A’s decision to switch coverage of The Open from the BBC to Sky was met with dismay last week, with pundits, pros and ordinary golfers lamenting the loss of golf’s oldest event from terrestrial TV. One of the biggest criticisms was that at a time when golf participation is going down, losing such a visible platform for the game to a Sky will only make it harder for people to see golf, and possibly take it up. To answer some of those criticisms, R&A Chief Executive has written an open letter, in which is sets out how the organisation will use some of the reported £10 million a year from Sky to grow the grassroots game. We are excited to have announced today a new broadcast model and a significant change in the way The Open will be covered from 2017. We believe this new arrangement, which will see The Open broadcast live on Sky with prime-time highlights on the BBC, will allow golf’s oldest championship to maintain its position as one of the world’s premier sporting events. I want to express my gratitude to the BBC, our trusted broadcast partn er for 60 years. Our relationship developed through The Open’s renaissance in the early 1960s, golf’s boom years in the 1970s and 80s and more recently the height of its global appeal during the 90s and 2000s. We are delighted that the BBC remains a broadcast partner of The Open Championship for 2017 and beyond and, we hope, for a great many years to come. I recognise that this new broadcast model represents a significant change and I understand that change, particularly where it involves the BBC, is controversial. We have observed, over several years, that the way the majority of people are choosing to consume sport is changing. Time pressures, multi-channel viewing providing sport and entertainment from all over the world, the second screen phenomenon, social media and digital consumption are all important factors in considering how we reach fans of all ages but particularly the younger generation. We have to cater for that changing environment and deliver the best viewing experience possible to golf fans...
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NEWSLETTER 13.02.2015

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