Mega Artists Magazine #3
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MEGA BUSINESS<br />
Issue no: 01<br />
$<br />
BUSINESS WITH<br />
Phuti Ramafemo affectionately known as Ms.Blu is a proud 34 year old<br />
single mother. She is a self-accomplished entrepreneur – proud<br />
founder of Poetic Joint, an art organisation specialising in promoting<br />
and organising events. She was born and bred in Polokwane Limpopo<br />
Province. She grew up in a village called Bloodriver just outside<br />
Seshego. Her passion for music and poetry compelled her to establish<br />
an organisation that represents the art of music and poetry. MAM<br />
interviews Ms.Blu to tell us about her career-path as a promoter and as a<br />
self-made brand.<br />
Tell us about Poetic Joint.<br />
It was established in 2012 by Phuti Ramafemo who<br />
had a passion for the entertainment industry and ended<br />
up pursuing it as a business. Now that is where the hip<br />
hop, poetry and jazz session started taking place and it<br />
gave artists a platform to showcase their talents and<br />
brand. As the business grew, she brought in two more<br />
members on board, Nkeisi Matshuisa and Kgabo<br />
Phihlela. The team is made up of a dynamic of young,<br />
creative and enthusiastic professionals, with vast<br />
experience in Events, Media, Marketing and IT. We<br />
rely almost entirely on the strength of our team and<br />
management.<br />
How do you manage with promoting<br />
Poetic Joint and yourself as a brand?<br />
It hasn’t been easy. In fact it is a difficult mission<br />
because I can’t separate myself from Poetic Joint. I<br />
would literally be lost without my team. I have a PR<br />
lady ,Ms.Shaz Amor , she literally keeps me on tight<br />
leash and puts me back on track when she notices that<br />
my focus is getting out of hand(I see you my lady)<br />
Do you need qualification and what studies<br />
should one consider to become a promoter?<br />
I have found that there is only so far self-acquired skills can<br />
take you. One needs some basic education in the field they<br />
have chosen. One can take a six months course to get the<br />
basics right and the rest will fall in place.<br />
What does an entertainment promoter do?<br />
I basically deal with finding venues, booking artists,<br />
budgets, sponsorships, interviews . The list is endless.<br />
What kind of events do you promote?<br />
I promote anything from corporate functions (Seminars,<br />
Power Breakfast, Networking sessions, street events<br />
(Poetry and Hip-hop). I try not to limit myself to one sphere<br />
of events.<br />
You’re not only a promoter; you're a manager<br />
and a mother as well. Are there enough hours in<br />
a day to do what you have to do?<br />
Not in this lifetime, my time is beyond limited and running a<br />
tight schedule is really a must for me. That is why I get a<br />
little frustrated when I’m late for a meeting or someone<br />
doesn’t honour an appointment.<br />
www.megaartists.co.za August 2014 Page 26