Company Profile - SAFEmap International

Company Profile: Safemap Africa 2009
o Risk transformation to ensure that the overall management of safety is risk-based, systematic
and responsive to the dynamic nature of risks. A risk-based approach to safety management
is essential, because the risks in the organization are ever-changing and we need to be
similarly flexible in our systems.
o ‘Emagineering’ for safety to reduce risks in project design, infrastructure, construction and
operations. Engineering is the most fundamental level at which we can mitigate risks, but we
have to be mindful of behavioural consequences where people may become complacent
when they develop illusions of being protected.
• SAFEmap SMART ® focuses on risk-taking behaviour that views ‘risk-taking’ as a fundamental
process in any organisation that delivers positive rewards when competent and negative
outcomes when incompetent. Any organisation that “eradicates risk-taking” is also removing the
‘engine room’ of achievement from its culture. Employees who innovate have to take risks,
albeit well-calculated and well-executed ones, which cannot be done in a compliant-based
environment. SAFEmap SMART® integrates these seemingly incompatible approaches to achieve
step changes in organizations.
• The e-Profile Safety Culture Analysis system is far beyond mere surveys of employee
perceptions or culture surveys. It is the system that has been used by the Minerals Council of
Australia and Chamber of Mines of South Africa to conduct benchmark studies on safety culture
in 2000 and 2004 respectively. It has now been developed into a total system that integrates
safety perception measures, safety performance analysis and safety lead indicator
measurement. With this system, a central information base can be created and on a weekly,
monthly, quarterly or annual basis measurements of employee perceptions of safety can be
sampled at all mines in a group, analysed and profiled as a continuous ‘finger-on-the-pulse’
measurement (of hearts and minds). This system has recently been completed and is due for
launch by June 2007. e-Profile is available in many languages, including Spanish, Portuguese,
Russian, French, PNG languages, Arabic, Swahili, Indonesian, etc.
• Value-driven safety leadership training is an approach aimed at ‘winning the hearts and minds’
of people for safety. It develops leaders who value safety, beyond their commitment to it and
provides managers with leadership skills to set a safety vision and to direct and lead people to
achieve that vision. It is a process through which leaders transform values into actions, visions
into realities and risks into rewards and the practices of strategic safety.
• The SI-X-Ray Root Cause Analysis process develops skills in creative, analytical and ‘root cause’
thinking about accidents and incidents. It is designed around the competencies of hazard-type
analysis, assessment of various event controls, analysis of contributing causal factors, corrective
and preventative processes and conducting follow-up. The SI-X-Ray process consists of an
incident reaction schedule, where sites/units internally conduct advanced analysis of specific,
high-potential incidents.
“Perhaps the most important lesson of all that can be drawn is that the sum and quality of our individual
contributions to the management of safety determines whether the colleagues we work with live or die”
“Safety is not an intellectual exercise to keep some of us in business; safety is a matter of life and death”
Brian Appleton, Senior investigator of the Piper Alpha Disaster, 1988
SAFEmap©2009 20