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• The liability of the parties within the sale-purchase contract; • The agency contract; • The advertising contract; • The payment within commercial contracts. Financial Management of Business (Management financiar in afaceri) Prof. univ. dr. Anamaria Ciobanu • Cost of capital estimation for emerging markets • Analysis of companies’ risk determinants. • Analysis of companies’ performance determinants. • The optimal capital structure for a listed company. • Study of financial indicators that better reflect the companies’ performance. • Financial planning of a company – constraints and solutions • Business valuation in emerging markets • Valuation of brands and intellectual capital • Comparative analysis of business valuation multiples • Market based valuation: challenges in adjusting the multiples Strategic Management (Management Strategic) Knowledge Management (Managementul cunoștințelor) Asist. univ. dr. Ivona Orzea • The analysis of the internal environment in order to determine competitive advantage. • The analysis of the competitive external environment using the Porter method. • Elaborating and implementing innovation strategies. • Elaborating and implementing development strategies. • Strategic thinking dimensions. • Organizational knowledge dynamics. • Knowledge transfer. Case study. • Knowledge creation. Case study. • Knowledge strategies development. • Intergenerational learning within organizations. Financial Reporting and analysis (Raportare si analiza financiara) Prof. univ. dr. Adriana Dutescu • An integrated analysis of the finacial crisis: causes, effects and perspectives • The financial crisis and statutory disclosure of financial information: future developments • Financial information disclosure impact on stock exchange prices • Business Globalisation impact on corporate reporting • Financial information impact on management strategy design
• Reporting business performances and the nature of corporate citizenship • Environmental impact on corporate reporting: a study case • Scorecards in business strategy: pro's and con's Quantitative Methods for Decision Processes in Business (Metode cantitative pentru asistarea deciziei in afaceri) Lector univ. dr. Agapie Adriana • Decision Making in Recessionary Events. • Nowcast of recession event probabilities for the Romanian business environment • Computer intelligent techniques for investment strategies • Bounded rationality in design decisions:generality versus discrimination • Bounded rationality for designing a model of policymakers' learning • Data Mining and the failure of traditional econometrics • Non stationary series, integrated processes and spurious regressions. Strategic Human Resource Management (Managementul Strategic al Resurselor Umane) Lect. univ. dr. Valentina Ghinea • From strategy to implementation. Seeking alignment • Aligning the HR strategy • The architecture of implementation. Action plans • Sensing and responding to deviations from plan • The people side of implementation • Implementing human capital initiatives • Strategy as work in progress Strategic Marketing (Marketing strategic) Prof. univ. dr. Iacob Catoiu • Elaborating the strategic marketing plan for the company.... • Marketing program for launching a new product / service on a market • Elaborating the marketing mix of the company • Elaborating the brand strategy of the company • Elaborating the global communication strategy of the company • Strategic planning of the company • The marketing strategy of the company • Product strategies of the company
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