HeliView - The Interactive Video Booking Engine
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<strong>HeliView</strong> - <strong>The</strong> <strong>Interactive</strong> <strong>Video</strong> <strong>Booking</strong> <strong>Engine</strong><br />
Increase the presence of your destination at the point of sales!<br />
Book holidays from a helicopter’s point of view.
“In the long run there won’t be a single major hotel, tour operator or airline that won’t employ<br />
the services of traffics.”<br />
Air Berlin Magazine<br />
“We have received only positive feedback to date. You can feel how excited customers are when<br />
starting the scenic flight. Destinations and hotels can be visualised and sold better.´<br />
Martina Umbreit, Owner of sonnenklar Reisebüro, Eisenach
<strong>HeliView</strong> – Multipliers For Destinations
How can we work together?<br />
Produce footage together<br />
Create marketing measures together
Competitive Advantages<br />
•<br />
Positive and emotional display of the holiday region thanks to unique and spectacular film experiences<br />
•<br />
E-learning tool for travel agents<br />
•<br />
Providing widespread and authentic impressions of the destination (coasts, hotels, sights, golf courses, etc.)<br />
•<br />
Matches current customer behaviour and gathers trend information through moving pictures<br />
•<br />
Expands distribution channels for tourism offers in the respective region<br />
•<br />
Media advertising appeals on TV, in newspapers and online magazines<br />
•<br />
Permanent presence at the points of sale
Index<br />
1. Company<br />
2. Traditional Holiday <strong>Booking</strong> vs. Trend for Travel Search<br />
3. <strong>HeliView</strong> Application<br />
4. Multipliers for Destinations<br />
5. <strong>HeliView</strong> Statistics
traffics Company Trailer: Our company. Our products.<br />
Click here to watch traffics trailer
Our company. Our products.<br />
Founded in 1999 and located in Berlin, thanks to over 10,000 customers traffics is one of the leading providers for<br />
reservation, consulting and booking systems for travel agencies, online travel portals, tour operators, airlines and hotels.<br />
trafficsCosmo Evolution IBE <strong>HeliView</strong><br />
<strong>HeliView</strong> Touch Display<br />
ServeYou Flight<br />
Mobile Apps & Tablets<br />
TravelPack<br />
Smart TV Apps<br />
Universal Connector<br />
Range of Products:<br />
Customizable Internet <strong>Booking</strong> <strong>Engine</strong>s (IBEs)<br />
<strong>Booking</strong> and price comparison systems<br />
<strong>HeliView</strong>: Book holidays interactively from a helicopter’s viewpoint<br />
TV & mobile apps<br />
Interfaces for individual connections to the traffics travel databases<br />
Tailor-made solutions for tour operators
Well over 10,000 customers put their trust in us.<br />
Just a selection:
Index<br />
1. Company<br />
2. Traditional Holiday <strong>Booking</strong> vs. Trend for Travel Search<br />
3. <strong>HeliView</strong> Application<br />
4. Multipliers for Destinations<br />
5. <strong>HeliView</strong> Statistics
Traditional Holiday <strong>Booking</strong><br />
<strong>Booking</strong> holidays and looking for destinations<br />
catalogues is not up to date.<br />
via photos and
<strong>Booking</strong> today: Gathering information from videos<br />
Holiday bookers<br />
Business travellers<br />
11%<br />
7%<br />
89%<br />
Don´t use videos<br />
Use videos<br />
93%<br />
Don´t use videos<br />
Use videos<br />
Sources – ComScore, Google, <strong>Video</strong>counter<br />
Trend for Travel Search: Gather Information from <strong>Video</strong>s<br />
A study by ‘Google‘ and ‘ComScore‘ shows that 89% of the travel searchers and 93% of business travellers use videos as their decision<br />
aid.<br />
Source: Com Score<br />
Moreover, a current survey by ‘<strong>Video</strong>counter‘ demonstrates that the turnaround reg. the booking rate increased by around 20% after<br />
embedding videos.<br />
Source: Com Score
Index<br />
1. Company<br />
2. Traditional Holiday <strong>Booking</strong> vs. Trend for Travel Search<br />
3. <strong>HeliView</strong> Application<br />
4. Multipliers for Destinations<br />
5. <strong>HeliView</strong> Statistics
<strong>HeliView</strong> Trailer / Impressions
<strong>Interactive</strong> holiday bookings with <strong>HeliView</strong><br />
Using an interactive video technique, traffics provides up-to-date offers for hotels and package holidays of over 200 tour<br />
operators from the German-speaking area integrated into the <strong>HeliView</strong> player (e.g. TUI, Thomas Cook and Alltours).<br />
•<br />
Fly virtually over hotels, beaches, destinations and sights before booking<br />
•<br />
One click on the hotel leads the user to the next clip: a 360° scenic flight around each hotel is possible<br />
•<br />
Around 9,000 hotels and 16,000 kilometers of coast are available via <strong>HeliView</strong>, many will follow in the upcoming months<br />
<strong>HeliView</strong> is available on the following platforms: Windows, Mac, HTML5, Flash, Android, iOS, Apple (iPhone, iPad), HbbTV Standard<br />
(Pro7/RTL/digital TV), CE TV, Sony TV, Philips TV and T-Entertain Box
<strong>Interactive</strong> holiday bookings with <strong>HeliView</strong><br />
Look around the chosen hotel and its surrounding – avoid nasty surprises and get price information<br />
with the help of <strong>HeliView</strong>.
Example 360° scenic hotel flight
<strong>HeliView</strong> also shows sights<br />
Discover sights and landmarks with <strong>HeliView</strong>: mosques in Istanbul or cliffs and vulcanoes on the<br />
Canary Islands, scenes of airports, the sea, historic monuments and lonely beaches, bays, golf<br />
courses, marinas and many more points of interest.
Example sightseeing flight
Index<br />
1. Company<br />
2. Traditional Holiday <strong>Booking</strong> vs. Trend for Travel Search<br />
3. <strong>HeliView</strong> Application<br />
4. Multipliers for Destinations<br />
5. <strong>HeliView</strong> Statistics
Multipliers For Destinations - Travel Agencies<br />
<strong>HeliView</strong> is already integrated into current booking and consulting systems used by travel agencies. Travel agencies can therefore<br />
consult their customers at the points of sales using the <strong>HeliView</strong> application.<br />
Multipliers for Destinations - <strong>HeliView</strong> Touch Display<br />
<strong>HeliView</strong> is also available through a specially designed touchscreen display for use by travel agents to consult or as self-service for the<br />
customers.
Example integration of <strong>HeliView</strong> into a travel agency booking system
Multipliers For Destinations - Travel portals<br />
www.expedia.de www.thomascook.de www.kayak.de<br />
Major international travel portals such as kayak.de, thomascook.de and expedia.de already successfully use <strong>HeliView</strong> for holiday<br />
bookings.
Example integration of <strong>HeliView</strong> into a travel portal
Example integration of <strong>HeliView</strong> into a travel portal
Multipliers For Destinations - Smart TV apps<br />
<strong>HeliView</strong> brings the desired <strong>HeliView</strong> destination directly into the living room thanks to big partners such as Deutsche Telekom<br />
(T-Entertain Box), Philipps, Samsung and LG. <strong>The</strong> <strong>HeliView</strong> Smart TV Apps are pre-installed on new TV devices.<br />
Watch the video: http://youtu.be/4DFRiJ8EsjU
Multipliers For Destinations - Mobile apps<br />
Mobile use of content goes without saying. <strong>HeliView</strong> enlarges the target group by providing the public with interactive holiday booking,<br />
available in the Apple App and Google Play Stores. <strong>The</strong> <strong>HeliView</strong> application online includes all holiday offers. It is already integrated into<br />
many travel apps such as the Sonnenklar TV App.<br />
Sample video: http://youtu.be/hK6UfcH48SM<br />
<strong>The</strong> <strong>HeliView</strong> app is available on www.heliview.de/app
Multipliers For Destinations – www.heliview.de<br />
On www.heliview.de the <strong>HeliView</strong> video booking engine provides the possibility to book holidays<br />
directly through the <strong>HeliView</strong> videos.
Example www.heliview.de sightseeing flight
Multipliers For Destinations - Media Partnerships<br />
.<br />
We are working with major media partners; TV channels such as sonnenklar TV are already working<br />
successfully with the <strong>HeliView</strong> application.
Multipliers For Destinations - Marketing and communication measures<br />
<strong>HeliView</strong> is being promoted through strong marketing and communication measures: PR,<br />
TV advertisements, conventions, congresses, events, co-operations and many more.
Example TV commercial: Thomas Cook and <strong>HeliView</strong>
Multipliers For Destinations - Marketing and communication measures
Multipliers For Destinations - <strong>HeliView</strong> Fam Trips
Multipliers For Destinations - <strong>HeliView</strong> Fam Trips
Multipliers For Destinations - Ongoing internationalisation<br />
Within the next 3 years all market leaders worldwide within the travel portal and<br />
holiday booking industry will be working with <strong>HeliView</strong>.
Index<br />
1. Company<br />
2. Traditional Holiday <strong>Booking</strong> vs. Trend for Travel Search<br />
3. <strong>HeliView</strong> Application<br />
4. Multipliers for Destinations<br />
5. <strong>HeliView</strong> Statistics
<strong>HeliView</strong> Statistics – Total <strong>Video</strong> Views<br />
20000000<br />
15000000<br />
10000000<br />
5000000<br />
0<br />
2013 2014<br />
3,5 Mil. in<br />
2013 / 16 Mil.<br />
in 2014<br />
6000000<br />
4000000<br />
2000000<br />
0<br />
Jan 14 Jan 15<br />
1,1 Mil. in<br />
January 2014<br />
/ 5,5 Mil. In<br />
January 2015
<strong>HeliView</strong> Statistics – Sources Devices<br />
Desktop Tablet Mobile TV<br />
15 %<br />
7 %<br />
8 %<br />
70 %
<strong>HeliView</strong> Statistics<br />
Average Viewing Duration<br />
3,51 Minutes<br />
<strong>HeliView</strong> Views<br />
16,000,000 Views<br />
Conversation Rate<br />
25% Higher conversion rates through videos
<strong>HeliView</strong> Statistics – TOP 10<br />
TOP 10 HV Regions 2014<br />
1. Antalya<br />
2. Palma de Mallorca<br />
3. Fuerteventura<br />
4. Hurghada<br />
5. Teneriffa<br />
6. Las Palmas<br />
7. Lanzarote<br />
8. Corfu<br />
9. Heraklion<br />
10. Rhodos<br />
TOP 10 HV Regions 2015<br />
1. Antalya<br />
2. Palma de Mallorca<br />
3. Hurghada<br />
4. Fuerteventura<br />
5. Teneriffa<br />
6. Las Palmas<br />
7. Lanzarote<br />
8. Heraklion<br />
9. Corfu<br />
10. Faro
<strong>HeliView</strong> Statistics TOP 10<br />
TOP 10 HV Coast flights 2014<br />
1. Türkische Riviera - Aksu (AYT)<br />
2. Fuerteventura - Morro Jable (FUE)<br />
3. Türkische Riviera - Side (AYT)<br />
4. Mallorca - Cala Millor (PMI)<br />
5. Türkische Riviera - Belek (AYT)<br />
6. Teneriffa - Punta del Hidalgo (TFS)<br />
7. Gran Canaria - Maspalomas (LPA)<br />
8. Mallorca - Alcudia (PMI)<br />
9. Lanzarote - Costa Teguise (ACE)<br />
10 Istanbul & Umgebung (IST)<br />
TOP 10 HV Coast flights 2015<br />
1.Türkische Riviera Aksu (AYT)<br />
2. Fuerteventura Morro Jable (FUE)<br />
3. Türkische Riviera Side (AYT)<br />
4. Mallorca Cala Millor (PMI)<br />
5. Türkische Riviera Belek (AYT)<br />
6. Teneriffa Punta del Hidalgo (TFS)<br />
7. Gran Canaria Maspalomas (LPA)<br />
8. Mallorca Alcudia (PMI)<br />
9. Lanzarote Costa Teguise (ACE)<br />
10. Istanbul & Umgebung (IST)<br />
TOP 10 HV HOTELS 2014<br />
1. Hotel Iberostar Playa Gaviotas Park (FUE)<br />
2. Roc Carolina (Mallorca, Balearen)<br />
3. Vistalmar / Corinto 2 (Gran Canaria, Kanaren)<br />
4. SunConnect Sea World & Spa (Türkische Riviera, Türkei)<br />
5. Roc Carolina (Mallorca, Balearen)<br />
6. Las Aguilas (Teneriffa, Kanaren)<br />
7. Lopesan Costa Meloneras / Lopesan Boabab Resort / RIU Palace Meloneras Resort / ClubHotel RIU<br />
Gran Canaria (Gran Canaria, Kanaren)<br />
8. Be Live La Calita / Hipotels Bahia Grande / Hipotels Dunas Cala Millor / Hipotels Hipocampo Playa<br />
Apartamentos / Hipotels Hipocampo Playa (Mallorca, Balearen)<br />
9. Trendy Aspendos Beach (Türkische Riviera, Türkei)<br />
10. Playa Dorada (PMI)
<strong>HeliView</strong> Statistics – TOP 10<br />
TOP 10 Sights 2014<br />
1. Antalya<br />
2. Rügen<br />
3. Hurghada<br />
4. Istanbul<br />
5. Heraklion<br />
6. Rhodos<br />
7. Corfu<br />
8. Zakynthos<br />
9. Faro<br />
10. Malaga<br />
TOP 10 Sights 2015<br />
1. Hurghada<br />
2. Antalya<br />
3. Rügen<br />
4. Istanbul<br />
5. Heraklion<br />
6. Rhodos<br />
7. Corfu<br />
8. Zakynthos<br />
9. Malaga<br />
10. Lissabon
<strong>HeliView</strong> Statistics - <strong>Booking</strong>s<br />
<strong>Booking</strong>s 2014<br />
<strong>Booking</strong>s January 2015<br />
9%<br />
5%<br />
11%<br />
32%<br />
18%<br />
29%<br />
19%<br />
19%<br />
29%<br />
28%<br />
Hotel Pauschal Flug Versicherung Transfer
<strong>HeliView</strong> has received many awards<br />
traffics banks on high quality standards, continuous product development and<br />
ongoing product innovation. Acknowledgement within the sector and by<br />
customers proves this strategy works.<br />
M-Day - App Award<br />
Travel Industry Club - Best Practice Award<br />
ITB – Das goldene Stadttor, Category Innovation<br />
App Star Award<br />
VIR - Best Innovation Award
Contact<br />
traffics Softwaresysteme für den Tourismus GmbH<br />
Multi-Cross-Channel Travel Technology<br />
Königstadt –Carree, Mollstr. 32<br />
10249 Berlin / Germany<br />
Phone: +49 (0) 30 59 00 282 -0<br />
Email: marketing@traffics.de
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