Graphic & Messaging Guidelines - National CASA
Graphic & Messaging Guidelines - National CASA
Graphic & Messaging Guidelines - National CASA
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The tone<br />
The <strong>CASA</strong> brand tone is timeless, and will carry us forward as we strive to achieve our goals: that every<br />
child who needs a <strong>CASA</strong> volunteer has one, and that our volunteers reflect the diversity and cultural<br />
make-up of the children we serve. In comparison, the brand tone of I am for the child is urgent and<br />
immediate—conveying the crisis at hand.<br />
Brand tone<br />
-empowering<br />
-trustworthy<br />
-caring<br />
-optimistic<br />
-impactful<br />
Campaign tone<br />
-authentic<br />
-determined<br />
-honest<br />
-inclusive<br />
-unwavering<br />
6 <strong>Graphic</strong> & <strong>Messaging</strong> <strong>Guidelines</strong>
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