Alvaro Rey, general manager, InterContinental - Travel Daily Media
Alvaro Rey, general manager, InterContinental - Travel Daily Media
Alvaro Rey, general manager, InterContinental - Travel Daily Media
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
TRAVEL DAILY INDIA<br />
TRAVEL DAILY ASIA<br />
TRAVEL DAILY MIDDLE EAST<br />
SINGAPORE TRAVEL NEWS<br />
CRUISE NEWS UK<br />
WWW.TRAVELDAILY.CO.UK Tuesday 3rd January 2012 ▶ P 2<br />
FACE TO FACE<br />
Greece posts<br />
tourism bill for<br />
growth<br />
<strong>Alvaro</strong> <strong>Rey</strong>, <strong>general</strong> <strong>manager</strong> at <strong>InterContinental</strong> Park Lane<br />
▶ How did the hotel perform during 2011?<br />
We had a great year and it feels like we haven’t stopped for the past 12 months. 2011 was one of<br />
the best years in our history. The hotel performed well after the refurbishments (see more below) and<br />
we have become fully fl exible in our size and service to help compete against the other luxury hotels<br />
in London. New stand-alone and big groups with brand names have launched or re-opened hotels in<br />
London so being fl exible has helped us to compete, plus we have explored new markets. It’s been a<br />
perfect year.<br />
▶ How has the hotel performed during the year?<br />
Occupancy has increased and the average room rate has been up. Events have been good too, there<br />
was a small drop between October and December on the amount of people participating in the events<br />
but this was only minor. December started weak but there were a few last minute events booked in such<br />
as cocktail evenings.<br />
▶ How have London’s new openings affected the hotel?<br />
Openings are always important and make you think about new product. It’ll [new openings] help the<br />
city as London will always continue growing. I think we differentiate from the others as we are active.<br />
Our hotel closed in 2005 and reopened in 2007 with a new lobby, bar and lounge and we are currently<br />
going through a soft refurbishment of rooms and connecting suites.<br />
It’s not just been the physical but also our staff training, which has helped us retain employees. Our<br />
changed strategy has seen our 50% turnaround of staff reduced to 27% so that makes a big difference<br />
to the dynamic of the team and service we provide to guests.<br />
Our restaurants and bars also continue to be successful.<br />
▶ Will you be making any changes ahead of the Olympics? How will the<br />
games affect your hotel?<br />
We will continue with room renovations but also some interesting new suites will be released before<br />
the Olympics. There will also be a little renovation at the entrance to complement the lobby and bar. It’s<br />
an innovation outside that no other hotel in London has and should be ready after Easter.<br />
We have partnered with LOCOG during the Olympics and are part of the family so we will be totally<br />
full during the games period. A lot of people [i.e. hoteliers] complain about the games but I think it will<br />
be great for the city. Summer would usually be very quiet in London during a normal year so I think<br />
people should be happy and look at ways to profi t. It’s about the pre and post event too for the future.<br />
People will come here to see the Olympics but they should also see what is going to happen. We try<br />
to create problems but should also see how it will benefi t from it in the future. We have the chance to<br />
showcase the city.<br />
▶ What new programmes will be put in place for 2012?<br />
We have currently been working to launch programmes for our employees, so every Wednesday we<br />
take members of different departments on a tour of the parks near the hotel. We go during different<br />
times of the day and tell them about the surroundings and history, plus it’s a chance for us and them to<br />
meet and catch up on life and work. It’s about listening to people in a relaxed way and talk freely.<br />
In March 2012 we will be extending tours onto our guests, which they can choose to do on their own<br />
or with an employee. By then all employees would have done the programme so they could be from any<br />
department and it allows guests to increase their knowledge of London.<br />
Throughout the year there will also be chefs, festivals, paintings and craft activities each month.<br />
▶ How does the hotel work with UK travel agents?<br />
We have a strong relationship as a big team [under IHG], we visit a lot of businesses and have lots of<br />
fam trips both locally and other countries. The domestic market is important to us as more are coming<br />
to the city and they take up dining and theatre tickets too.<br />
Greece’s Ministry of Culture<br />
and Tourism has presented a<br />
new tourism bill to help boost the<br />
country’s economy into 2012. In<br />
a presentation on 20 December<br />
last year, Minister of Culture and<br />
Tourism Pavlos Yeroulanos said<br />
its strategies would focus on<br />
rural tourism; tourist ports and a<br />
simplifi ed licensing process for<br />
tourism businesses to increase its<br />
prospects. It is hoped the former<br />
will create jobs and support local<br />
produce, as well as support fi shing,<br />
gastronomy and wine tourism.<br />
Click here for full story.<br />
Fairmont reveals<br />
2012 opening<br />
plans<br />
Baku will receive a Fairmont hotel in 2012<br />
Fairmont Hotels & Resorts has<br />
announced it will debut in three<br />
new destinations next year and add<br />
more than 1,300 rooms around the<br />
world. In the fi rst half of the year,<br />
the hotel chain plans to open the<br />
Fairmont Jaipur with 199 rooms,<br />
nine villas and a Presidential Suite.<br />
In addition it will open a property<br />
in Baku, Azerbaijan, which is host<br />
nation for the Eurovision Song<br />
Contest next year. it will have 318<br />
rooms and is based in the Flame<br />
Towers, a multi-use building<br />
overlooking the Caspian Sea.<br />
Meanwhile, Fairmont will also<br />
be targeting football fans with the<br />
opening of Fairmont Grand Hotel<br />
Kyiv in Ukraine, the fi rst luxury hotel<br />
in the city. “International growth is<br />
a key focus at Fairmont and I fully<br />
expect 2012 to be a busy year for<br />
us,” said Jennifer Fox, president of<br />
Fairmont. Click here for full story.<br />
Domestic tourism<br />
team up for<br />
campaign<br />
VisitEngland has teamed up<br />
with cottages4you to launch a<br />
marketing campaign for domestic<br />
breaks. Advertisements will begin<br />
on Boxing Day as part of a £1<br />
million campaign to promote<br />
holidays in the UK to Brits. “The<br />
self-catering sector is incredibly<br />
important to domestic tourism – *5.2<br />
million overnight domestic holidays<br />
were taken in a rented property<br />
last year generating £17 billion in<br />
tourism spend,” said Tim Holt, head<br />
of marketing at VisitEngland.<br />
Click here for full story.<br />
follow us on<br />
Advertise with TDUK today! Email us at advertising@traveldaily.co.uk<br />
Managing Editor: Amanda Greenwood | Managing Director & Editor: Gary Marshall<br />
36-38 Hanway Street London W1T 1UP United Kingdom Tel: +44 (0) 207 2686560