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Alvaro Rey, general manager, InterContinental - Travel Daily Media

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TRAVEL DAILY INDIA<br />

TRAVEL DAILY ASIA<br />

TRAVEL DAILY MIDDLE EAST<br />

SINGAPORE TRAVEL NEWS<br />

CRUISE NEWS UK<br />

WWW.TRAVELDAILY.CO.UK Tuesday 3rd January 2012 ▶ P 2<br />

FACE TO FACE<br />

Greece posts<br />

tourism bill for<br />

growth<br />

<strong>Alvaro</strong> <strong>Rey</strong>, <strong>general</strong> <strong>manager</strong> at <strong>InterContinental</strong> Park Lane<br />

▶ How did the hotel perform during 2011?<br />

We had a great year and it feels like we haven’t stopped for the past 12 months. 2011 was one of<br />

the best years in our history. The hotel performed well after the refurbishments (see more below) and<br />

we have become fully fl exible in our size and service to help compete against the other luxury hotels<br />

in London. New stand-alone and big groups with brand names have launched or re-opened hotels in<br />

London so being fl exible has helped us to compete, plus we have explored new markets. It’s been a<br />

perfect year.<br />

▶ How has the hotel performed during the year?<br />

Occupancy has increased and the average room rate has been up. Events have been good too, there<br />

was a small drop between October and December on the amount of people participating in the events<br />

but this was only minor. December started weak but there were a few last minute events booked in such<br />

as cocktail evenings.<br />

▶ How have London’s new openings affected the hotel?<br />

Openings are always important and make you think about new product. It’ll [new openings] help the<br />

city as London will always continue growing. I think we differentiate from the others as we are active.<br />

Our hotel closed in 2005 and reopened in 2007 with a new lobby, bar and lounge and we are currently<br />

going through a soft refurbishment of rooms and connecting suites.<br />

It’s not just been the physical but also our staff training, which has helped us retain employees. Our<br />

changed strategy has seen our 50% turnaround of staff reduced to 27% so that makes a big difference<br />

to the dynamic of the team and service we provide to guests.<br />

Our restaurants and bars also continue to be successful.<br />

▶ Will you be making any changes ahead of the Olympics? How will the<br />

games affect your hotel?<br />

We will continue with room renovations but also some interesting new suites will be released before<br />

the Olympics. There will also be a little renovation at the entrance to complement the lobby and bar. It’s<br />

an innovation outside that no other hotel in London has and should be ready after Easter.<br />

We have partnered with LOCOG during the Olympics and are part of the family so we will be totally<br />

full during the games period. A lot of people [i.e. hoteliers] complain about the games but I think it will<br />

be great for the city. Summer would usually be very quiet in London during a normal year so I think<br />

people should be happy and look at ways to profi t. It’s about the pre and post event too for the future.<br />

People will come here to see the Olympics but they should also see what is going to happen. We try<br />

to create problems but should also see how it will benefi t from it in the future. We have the chance to<br />

showcase the city.<br />

▶ What new programmes will be put in place for 2012?<br />

We have currently been working to launch programmes for our employees, so every Wednesday we<br />

take members of different departments on a tour of the parks near the hotel. We go during different<br />

times of the day and tell them about the surroundings and history, plus it’s a chance for us and them to<br />

meet and catch up on life and work. It’s about listening to people in a relaxed way and talk freely.<br />

In March 2012 we will be extending tours onto our guests, which they can choose to do on their own<br />

or with an employee. By then all employees would have done the programme so they could be from any<br />

department and it allows guests to increase their knowledge of London.<br />

Throughout the year there will also be chefs, festivals, paintings and craft activities each month.<br />

▶ How does the hotel work with UK travel agents?<br />

We have a strong relationship as a big team [under IHG], we visit a lot of businesses and have lots of<br />

fam trips both locally and other countries. The domestic market is important to us as more are coming<br />

to the city and they take up dining and theatre tickets too.<br />

Greece’s Ministry of Culture<br />

and Tourism has presented a<br />

new tourism bill to help boost the<br />

country’s economy into 2012. In<br />

a presentation on 20 December<br />

last year, Minister of Culture and<br />

Tourism Pavlos Yeroulanos said<br />

its strategies would focus on<br />

rural tourism; tourist ports and a<br />

simplifi ed licensing process for<br />

tourism businesses to increase its<br />

prospects. It is hoped the former<br />

will create jobs and support local<br />

produce, as well as support fi shing,<br />

gastronomy and wine tourism.<br />

Click here for full story.<br />

Fairmont reveals<br />

2012 opening<br />

plans<br />

Baku will receive a Fairmont hotel in 2012<br />

Fairmont Hotels & Resorts has<br />

announced it will debut in three<br />

new destinations next year and add<br />

more than 1,300 rooms around the<br />

world. In the fi rst half of the year,<br />

the hotel chain plans to open the<br />

Fairmont Jaipur with 199 rooms,<br />

nine villas and a Presidential Suite.<br />

In addition it will open a property<br />

in Baku, Azerbaijan, which is host<br />

nation for the Eurovision Song<br />

Contest next year. it will have 318<br />

rooms and is based in the Flame<br />

Towers, a multi-use building<br />

overlooking the Caspian Sea.<br />

Meanwhile, Fairmont will also<br />

be targeting football fans with the<br />

opening of Fairmont Grand Hotel<br />

Kyiv in Ukraine, the fi rst luxury hotel<br />

in the city. “International growth is<br />

a key focus at Fairmont and I fully<br />

expect 2012 to be a busy year for<br />

us,” said Jennifer Fox, president of<br />

Fairmont. Click here for full story.<br />

Domestic tourism<br />

team up for<br />

campaign<br />

VisitEngland has teamed up<br />

with cottages4you to launch a<br />

marketing campaign for domestic<br />

breaks. Advertisements will begin<br />

on Boxing Day as part of a £1<br />

million campaign to promote<br />

holidays in the UK to Brits. “The<br />

self-catering sector is incredibly<br />

important to domestic tourism – *5.2<br />

million overnight domestic holidays<br />

were taken in a rented property<br />

last year generating £17 billion in<br />

tourism spend,” said Tim Holt, head<br />

of marketing at VisitEngland.<br />

Click here for full story.<br />

follow us on<br />

Advertise with TDUK today! Email us at advertising@traveldaily.co.uk<br />

Managing Editor: Amanda Greenwood | Managing Director & Editor: Gary Marshall<br />

36-38 Hanway Street London W1T 1UP United Kingdom Tel: +44 (0) 207 2686560

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