#INSPO
Spring 2015 issue of #INSPO magazine
Spring 2015 issue of #INSPO magazine
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#Artís<br />
Evolution of Makeup Brushes<br />
One of the makeup industry’s innovators and a former MAC Cosmetics senior executive, Matthew Waitesmith, has<br />
always had a unique and forward-looking perspective on makeup and application. After retiring from MAC, Waitesmith<br />
had a vision of creating innovative makeup brushes that are easier to use, offer superior functionality, as well as an<br />
aesthetic design that you might find at any high-end designer store.<br />
The company’s debut ‘Elite Collection’ is a deconstructed approach to functionality with each part of the brush being<br />
visually separate from the others. “The profiles of this brush collection take inspiration from how I would draw a human<br />
face...with oval, linear, and circular shapes making up the various components of the facial structure.” says Waitesmith.<br />
Artís Elite Oval 6 (£40)<br />
The Oval 6 is great<br />
for applying product<br />
to the eye lid;<br />
or foundation<br />
to the face, or for<br />
contouring<br />
the cheekbone area.<br />
It applies blush<br />
beautifully to the apple<br />
of the cheek and<br />
blends it so that the<br />
application looks<br />
natural and<br />
healthy.<br />
Artís Elite Linear 3 (£28)<br />
The Linear 3 has a medium<br />
width [about 3 mm] row of<br />
fibres to help concentrate<br />
product application in a line,<br />
such as along the upper<br />
lash line or below the<br />
lower lashes. This brush<br />
applies a perfect<br />
precise line of product<br />
along the upper lash<br />
line or tucked under<br />
the lower lash line.<br />
It can also be used<br />
for special effects<br />
makeup to create<br />
medium size lines<br />
and linear shapes.<br />
46 <strong>#INSPO</strong> Issue 3 | Spring 2015
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