2014 Pricing Strategies for Mobile Content Services
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Table Of <strong>Content</strong><br />
The main mobile content services available<br />
• Music<br />
• Social Media<br />
• Gaming<br />
• Cinema<br />
Executive Summary<br />
Methodology<br />
Section 1: Key mobile music strategies<br />
• Subscription based music<br />
• <strong>Mobile</strong> Music offered as a promotion<br />
• <strong>Mobile</strong> Music bundles as a VAS with postpaid tariffs<br />
• <strong>Mobile</strong> Music offered <strong>for</strong> free<br />
• <strong>Mobile</strong> Music offered as an own branded music service
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