Vritaanta Volume 1 Issue 4

16 12
Ground Zero
Ground Zero
Bharat
Resurgent
Pride, Passion, and Panache… the biannual interaction with entrepreneurs returns
T
he latest edition of the biannual event,
Pride & Passion, focused on the Rural
Entrepreneur – the heroes of Rural India
and the leaders of India's future. They
have defied norms, challenged taboos and broken
down shackles to introduce products and business
plans that have helped India's rural segment get on
and the drive to succeed that allowed them to overcome
these challenges. The speakers also focused on
the changing perceptions and emerging trends and
challenges in the current global scenario.
Mr. Bryan Lee spoke about the challenges he faced as
a rural entrepreneur, especially being a foreigner,
with stories from his own experience, which was a
captivating session and provided a lot of food for
thought on the hard truths associated with entrepreneurship.
Mr. Sombodhi Ghosh talked about his
unique entrepreneurial journey and how he had to
defy hard-set societal norms and break taboos to
achieve his dream.
their feet and tread a path of their own. Few have
understood the rural customer and his needs like
they have.
The speakers for this edition of Pride & Passion
were Mr. Bryan Lee, Founder, KrishiStar and Mr.
Sombodhi Ghosh, Co-Founder, Aakar Innovations.
The speakers took the students through their entrepreneurial
journeys, the challenges that they faced
The talks provided deep and valuable insight to the
budding entrepreneurs and led to inspired, motivated
and well-thought out questions during the interactive
sessions which are indicative of the effectiveness of
these talks towards encouraging the latent entrepreneurial
thinking of the students.
February 2015