A Toolkit for Assessing Willingness to Pay ... - WaterWiki.net
A Toolkit for Assessing Willingness to Pay ... - WaterWiki.net
A Toolkit for Assessing Willingness to Pay ... - WaterWiki.net
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29<br />
The following policy guidelines can be derived from the analysis:<br />
• Environment is an argument <strong>for</strong> price increases (<strong>for</strong> wastewater services);<br />
• To make wastewater treatment meet the EU demand is a good argument;<br />
• Tap water as good as bottled water is also an argument that is appreciated:<br />
• Different in<strong>for</strong>mation approaches <strong>for</strong> different age groups;<br />
• Avoid chlorine taste is very important argument <strong>for</strong> price increases; and<br />
• Metering will not increase WTP.<br />
2.7 Lessons learnt on method<br />
Qualitative research<br />
• The in-depth interviews worked well and did provide valuable in<strong>for</strong>mation about the water services<br />
in Brno.<br />
Quantitative research<br />
• The respondents in the qualitative work reveal somewhat higher willingness <strong>to</strong> pay than found in<br />
the quantitative research.<br />
• It is possible <strong>to</strong> find willingness <strong>to</strong> pay <strong>for</strong> environmental improvements, and the connection<br />
between wastewater treatment and environment was well unders<strong>to</strong>od.<br />
• It is possible <strong>to</strong> estimate elasticities from survey data by collecting the most important determinants<br />
<strong>for</strong> water demand. This includes water consumption, income and number of persons in household.