Your Words - A catalyst for Change - Embracing Our Differences

Step 4. Find the common techniques in ads
2. Small group activity The following ads use two different
techniques. What are they?
ANSWER AT BOTTOM OF PAGE
GROUP 1
There are a million and one excuses for not
wearing a safety belt. Some are real killers.
We bring good things to life.®
Where’s the beef?®
GROUP 2
Do you ... Yahoo!
Once you pop, you can’t stop.
Plop, plop; fizz, fizz; oh, what a relief it is!
Nothin’ says lovin’ like somethin’ from the oven.
We will sell no wine before its time.
America runs on Dunkin’
No battery is stronger longer.
It takes a licking and keeps on ticking.
Birds of a feather flock together.
Step 5. A final technique: Playing on Expectations
Never let your schooling interfere with your education
I can resist anything but temptation.
SUMMARY
• PARALLEL STRUCTURE
• PLAYING WITH REPEATING
SOUNDS
• PLAYING WITH WORDS
• PLAYING WITH OPPOSITES
• PUNS
• RHYMES
• PLAYING WITH EXPECTATIONS
• SHORT, CATCHY PHRASE
Step 6. The final category
for ad techniques:
Just do it
Let your fingers do the walking.
All you add is love.
We do chicken right.
A diamond is forever.
Betcha can’t eat just one.
When it absolutely, positively has to
be there overnight.
Nobody doesn’t like Sara Lee.
The pause that refreshes.
We try harder.®
You’ve come a long way, baby.®
Reach out and touch someone.®
Yo quiero Taco Bell.
Good to the last drop.
Aren’t you glad you use Dial? Don’t
you wish everybody did?
You deserve a break today.®
You’re in good hands with Allstate.®
Snap, Crackle, Pop!
PABLO PICASSO
ANSWER: PUNS AND RHYMES
A Herald-Tribune Media Group Newspaper in Education Publication
A CATALYST FOR CHANGE