Tourism sTraTegy 2011-2016 - Mandurah

Strategy4:
Inspire the community to become ambassadors for Mandurah
visitor’s experiences.
Desired Outcomes:
n Mandurah and regional community support for tourism development and service
n Maximise visiting friends and relatives (VFR) opportunities
n Increased awareness of visitor experiences
n Greater involvement from the community in tourism promotion and development
Strategic Area Strategic Action Measures of Success
Community
Engagement
Ensure marketing communications have an internal
community focus in order to increase the awareness of
Mandurah’s community to the products and experiences
available in their region.
Increased awareness in the local
community of visitor experiences.
Increase yield from visiting friends
and relatives to Mandurah.
Local
Experiences
Encourage community to experience their own product
and support local business in order to improve the vitality
of the city.
Local tourism business are able to
trade better and improve visitor
satisfaction due to a strong base of
local business.
Community
Impact
Manage the impact on the local community of visitor activity.
Create ways to embrace communities enthusiasm for living
in Mandurah and utilise it to enhance visitor experiences.
Community expectations
are managed.
Greater involvement and support
from the community for tourism
related promotion and development.
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