A STORY OF STRENGTH AND STAMINA - Marinium

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A STORY OF STRENGTH AND STAMINA Think about it: your boat builder partnership is key to your dealership's success. Let's face it; the rules for selling boats have changed. Dramatically. In years gone by styling, performance, features and price got the job done. The name on the hull side is important, but now more than ever, the company behind the name is what it’s all about. Chaparral has become a powerhouse in the marine industry because of our dealer network, profit-minded business practices and solid management. Cutting edge technology and a steady stream of award-winning new boats drive us to the front. Value-oriented pricing sells. Aggressive marketing gets the word out. At a time when the headlines are filled with companies sinking or needing bailouts to stay afloat, Chaparral's strong balance sheet provides a solid foundation to build on. Simply stated, you can't find a better boat building partner because that’s all we do – build award-winning boats. Our numbers tell a convincing story that words can't describe. Chaparral has one of the strongest balance sheets in the industry. Spanning more than four decades, we have cashed in 160 profitable quarters. At a time when most boat companies are forced to slash budgets, Chaparral continues to invest in new product development, offering aggressive factory rebates to move dealer inventory and bolster our already high customer service scores. Chaparral's financial strength makes it all possible and strategically positions us for the future. At Chaparral, we've always said, "The boats are the stars." That still holds true today, but it's equally important that boat buyers and dealers alike want to know the strength of the company and the people behind the name.
44 YEARS OF BOAT BUILDING EXCELLENCE FEATURE: History Of Accomplishment And Consistency BENEFIT: Boaters Know The Name And What It Stands For Want to know where a company is headed? Look where they've been. History speaks volumes. The Chaparral story dates back to 1965 when Buck Pegg founded a boat company named Fiberglass Fabricators and launched a 15-foot tri hull that sold for a whopping $675. In 1976 a move to Nashville, Georgia and a name change to Chaparral put the company in high gear. As the square footage expanded and the centerlines inched up, so did the market share. Today, Chaparral has more than a quarter million satisfied customers worldwide. Our well established and highly profitable dealer network testifies to the company's ability to compete in waterways around the globe. Chaparral's dealer network is our link to the world and we treat each location as a key part of our success. Chaparral has 140 domestic dealers spanning the entire U.S. boating market and is considered the brand of choice in many major markets. Internationally, our reach stretches to places like Venezuela, Spain, Italy, Netherlands, Egypt, Denmark, United Kingdom, Slovenia, Singapore, Chile, Russia and Sweden to name a few. Yes, the boats are produced in Nashville, Georgia but our real home is at dealerships around the world and in the hands of premium dealers and boaters that know the pride of owning a Chaparral.
Page 1: A STORY OF STRENGTH AND STAMINA
Page 5 and 6: Derek Cornelius, Earl Blackwell, An
Page 7 and 8: SINGLE LOCATION FOSTERS TEAMWORK FE
Page 9 and 10: OUR CUSTOMER IS OUR NUMBER ONE PRIO
Page 11 and 12: THE EDGE OF INNOVATION FEATURE: At
Page 13 and 14: GETTING THE WORD OUT FEATURE: Aggre
Page 15 and 16: OUR PAST WILL DEFINE YOUR FUTURE To
Page 17 and 18: 112 123 product overview SSi and SS
Page 19 and 20: dear stockholderS During 2008, Mari
Page 21 and 22: RECENT AWARDS 224 217 Chaparral has
Page 23 and 24: Sunesta Xtreme 264 strength and sta
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A STORY OF STRENGTH AND STAMINA - Marinium

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