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giving back: the coming campaign - OSU Alumni Association

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epresent <strong>the</strong> difference between adequate<br />

and excellent for <strong>OSU</strong>,” said Ray.<br />

Phases of transformation<br />

Campaigns do even more for a university<br />

than raise money, according to<br />

Connie Kravas, vice president of development<br />

and alumni relations at <strong>the</strong> University<br />

of Washington. “I can’t think of<br />

anything else that has a more profound<br />

impact on a public university than a<br />

comprehensive <strong>campaign</strong>,” she said.<br />

“What a <strong>campaign</strong> does is institutionalize<br />

fund-raising at a university. Fundraising<br />

can’t be <strong>the</strong> business of a small group<br />

of volunteers and academic leaders. It<br />

has to be owned by everyone, by every<br />

dean, every volunteer, by everyone on<br />

campus.”<br />

The <strong>campaign</strong> process also helps a<br />

university build a strong case for support,<br />

said <strong>OSU</strong> Foundation President<br />

Mike Goodwin, who led <strong>campaign</strong>s<br />

at Washington State University and<br />

Georgetown University before <strong>coming</strong> to<br />

Oregon State.<br />

“The preparation and planning<br />

needed for a <strong>campaign</strong> help a university<br />

create clear, focused messages about<br />

its mission and vision for <strong>the</strong> future,”<br />

Goodwin said. “At <strong>OSU</strong>, <strong>the</strong> Foundation<br />

board has charged us with following<br />

<strong>the</strong> best <strong>campaign</strong> practices, and we<br />

are laying <strong>the</strong> groundwork for future<br />

success, not just during <strong>the</strong> years of this<br />

<strong>campaign</strong>, but over <strong>the</strong> long term.”<br />

<strong>OSU</strong> has been in <strong>the</strong> early planning<br />

phases of a seven-year <strong>campaign</strong> since<br />

2004. In <strong>the</strong> first <strong>campaign</strong> phase, <strong>OSU</strong><br />

Provost Sabah Randhawa convened a<br />

group to select potential funding priorities<br />

guided by <strong>OSU</strong>’s strategic plan. The<br />

<strong>OSU</strong> Foundation hired outside counsel<br />

to conduct a feasibility study, and hundreds<br />

of alumni and o<strong>the</strong>r supporters<br />

participated in surveys and focus groups<br />

to provide input on <strong>the</strong> proposed goals.<br />

Next, Ray, <strong>OSU</strong> academic deans<br />

and <strong>OSU</strong> Foundation staff began early<br />

conversations with many prospective<br />

donors, resulting in numerous gifts and<br />

pledges, including more than 45 commitments<br />

of $1 million or more. In keeping<br />

with <strong>campaign</strong> best practices, <strong>OSU</strong> leaders<br />

hope to reach half <strong>the</strong> dollar goal by<br />

<strong>the</strong> October kickoff of <strong>the</strong> public phase.<br />

According to <strong>OSU</strong> volunteers and officials,<br />

<strong>the</strong> <strong>campaign</strong> kickoff celebration<br />

on Oct. 26 will be a historic moment for<br />

<strong>the</strong> campus community. <strong>Alumni</strong>, donors,<br />

faculty, staff and students — everyone is<br />

invited to <strong>the</strong> public showcase, marking<br />

<strong>the</strong> start of <strong>the</strong> effort to engage a wide<br />

range of people in <strong>the</strong> <strong>campaign</strong>.<br />

The showcase will reveal <strong>the</strong> <strong>campaign</strong><br />

goals and highlight many of <strong>the</strong><br />

achievements reached in <strong>the</strong> early part of<br />

<strong>the</strong> <strong>campaign</strong>.<br />

The kickoff is also an opportunity to<br />

draw more attention to Oregon State’s<br />

contributions to society — something<br />

which Pat Reser is particularly looking<br />

forward to.<br />

“People are really beginning to look<br />

at <strong>OSU</strong>,” Reser said. “I think we are<br />

one of Oregon’s best kept secrets, but<br />

<strong>the</strong> secret is finally <strong>coming</strong> out. I’m excited<br />

about <strong>the</strong> public launch. It will<br />

really make Oregon folks aware of<br />

how proud <strong>the</strong>y can be of Oregon State<br />

University.” q<br />

Ford Family Foundation supports outstanding <strong>OSU</strong> students<br />

G I V I N G B A C K<br />

4 2<br />

Ford Family Foundation Scholar Nick<br />

Reyna is not a graduate student, but his<br />

résumé makes him look like one. As an<br />

undergraduate psychology major, he<br />

has worked closely with top psychology<br />

professor Frank Bernieri in developing a<br />

study on emotional intelligence, which<br />

he turned into a new class. Reyna taught<br />

that course, and now he is preparing an<br />

honors <strong>the</strong>sis on his work.<br />

Outside of class, Reyna is also <strong>the</strong><br />

president of Avery Lodge, a cooperative<br />

housing complex with more than<br />

50 male student residents, and he talks<br />

to K-12 students about opportunities at<br />

<strong>OSU</strong> as an ambassador for <strong>the</strong> College<br />

of Liberal Arts.<br />

Reyna said <strong>the</strong> Ford Family Foundation<br />

not only helped him financially<br />

but also inspired him to become a better<br />

person.<br />

“I’ve been given a model of what<br />

Nick Reyna, a junior majoring in psychology, records how people use body language to<br />

express emotions. Working with Professor Frank Bernieri, he turned his research on emotional<br />

intelligence into an <strong>OSU</strong> class, which he also taught. Photo by Karl Maasdam<br />

leadership and responsibility is, and it’s<br />

become an integral part of who I am,”<br />

said Reyna. “Even when I struggle, I<br />

know that <strong>the</strong>re are people who support<br />

me and believe in me, and that helps me<br />

go on to try to accomplish great things.”<br />

Every year, <strong>the</strong> Ford Family Foundation<br />

awards hundreds of scholarships<br />

to students from Oregon and Siskiyou<br />

County, Calif. Students from Oregon<br />

have a choice of any institution in <strong>the</strong><br />

continued on page 43

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