SWOT Outreach Toolkit - The State of the World's Sea Turtles

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APPLICATION GUIDELINES APPLY for a SWOT Report Outreach Grant! SWOT will award five US$1,000 grants for short-term communication activities using SWOT Report, Vol. II. Appropriate activities include, but are not limited to, community outreach projects, media work, educational activities, and advocacy campaigns with SWOT Report, Vol. II at the heart of each campaign. Last year’s grant recipients are highlighted on the following two pages of this toolkit. Your proposal for this grant should be limited to three pages and should include the following: I. Project summary II. Brief descriptions of • the sea turtle population and/or habitats affected • the hazards to sea turtles in this area • the target audience(s) of your project III. Project objective, expected outcomes IV. The specific role that SWOT Report plays in the project V. Timeline for implementation VI. Budget for project (with specific information about how the SWOT grant would be used) VII. Number of copies needed of SWOT Report, Vol. II * VIII. Project coordinator name and contact information (including complete shipping/ mailing address) * Copies of SWOT Report, Vol. I are also available, as are English and Spanish versions of the sea turtle poster included with this Outreach Toolkit. To apply, send your proposal to arrive by Mar. 31, 2007 to lbailey@conservation.org or: The State of the World’s Sea Turtles C/O Conservation International 2011 Crystal Drive Suite 500 Arlington, VA 22202 U.S.A. Timeline • March 31, 2007 • April 30, 2007 • October 1, 2007 Grant proposals due. Grant recipients will be announced. SWOT Report II Outreach Grant projects should be implemented and completed. Final reports due. 23
SWOT Report in Action When SWOT Report, Volume I was published in early 2006, the SWOT Team quickly realized that our job had only begun. The task was upon us to get SWOT Report into the hands of those people around the world who can make a difference—positive or negative—in sea turtle conservation. This broad audience includes scientists, conservationists, journalists, fishers, policymakers, coastal community members, and consumers at large. To help our conservation partners spread the word about the state of the world’s sea turtles, the SWOT Team launched its first annual Outreach Grants competition. Each of the five projects selected was granted US$1,000 to carry out a proposed outreach project using SWOT Report to raise awareness and inspire action to benefit sea turtle conservation in their area of the world. The five recipients of the first SWOT Report Outreach Grants competition were: Conservation Society of Sierra Leone Using SWOT Report Outreach Grant funds, Edward Aruna at the Conservation Society of Sierra Leone (CSSL) designed an education/sensitization workshop around SWOT Report, using it as a curriculum to look at the worldwide status of sea turtles and Sierra Leone’s place within that global view. Among the 55 attendees were university professors and students, police, secondary school teachers, officials from the ministry of tourism and ministry of environment, NGO representatives, coastal community members, harbor masters, and journalists who covered the story in the next day’s news. Presentations based on specific articles from SWOT Report helped participants examine conservation activities in other areas of the world and review the current state of sea turtle conservation in Sierra Leone. Before ending the workshop, the participants resolved to become a network of people who will continue spreading the word about sea turtle conservation in Sierra Leone and support conservation activities in the future. Banggi Environmental Awareness Centre The Banggi Environmental Awareness Centre, established by WWF-Malaysia in 2003, is located in the proposed Tun Mustapha Park in the Kudat-Banggi region of Sabah, a one million-hectare marine park supporting large populations of green and hawksbill turtles. WWF-Malaysia staff coordinated a series of awareness events during the fasting month of Ramadan to promote sea turtle protection within the park. Each evening’s event consisted of a presentation based on SWOT Report content, followed by activities such as constructing sea turtle models from recycled materials, cleaning up the beach, and children creating and performing a play based on local sea turtle folklore. WWF-Malaysia and Sabah Parks plan to visit 60 villages over the next six months LISA M. BAILEY 24
Page 1 and 2: SWOT The State of the World’s Sea
Page 3 and 4: Contributors Ecology Project Intern
Page 5 and 6: • How conservation contributes to
Page 7 and 8: NICOLAS PILCHER Reaching Out to Fis
Page 9 and 10: ideas and expectations. Most likely
Page 11 and 12: MICHAEL JENSEN Reaching Out to the
Page 13 and 14: Step 4: INSPIRE ACTION Get people i
Page 15 and 16: other local NGOs for their contacts
Page 17 and 18: Reaching Out to Policymakers Policy
Page 19 and 20: MATT PREECE Reaching Out to Religio
Page 21 and 22: IDEAS in PRACTICE An international
Page 23 and 24: Step 2: EXCHANGE IDEAS When you hav
Page 25: Rescue Centre and Environmental Sta
Page 29: SAMPLE LIST OF COMMUNICATION AND ED

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