Melville Team Home Selling System

Melville Team
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The Melville Team
Ryan Melville
The Melville Team
Keller Williams Realty Phoenix
Phone 480-447-0937
Fax 480-499-5537
Email Info@MelvilleTeam.com
Web MelvilleTeam.com
Facebook Facebook.com/MelvilleRyan
Team Facebook Facebook.com/MelvilleTeam
Twitter Twitter.com/MelvilleTeam
Licensed in Arizona Real Estate since 2007
The Melville Team has grown over the last few
years to become an integral part of the Phoenix
Real Estate Market. Our Team Members pride
themselves on their ability, experience, training,
intelligence and character. We strive to create a
work environment which fosters a sense of loyalty
and dedication. Our teammates are a vital part of
our success.
Since the first day of operation in May 2007, The
Melville Team has committed to providing the
highest level of service and work quality to all of
our customers. We pride ourselves on our ability
to generate fast, friendly and personalized
services. Our relationship with our customers is a
top priority for every member of our team. We
strive to meet the customers needs to ensure
long-lasting relationships.
Each Office Independently Owned & Operated

Our Home
Selling System
Experience Matters: Would you entrust a surgeon with your life who
averages 6 successful surgeries per year and still practicing using tools
and procedures from the 1950’s?
If you were on trial for murder, would you consult a lawyer who has been
to court only a few times and only refers to the books he used in college
for examples?
Would you entrust one of your largest assets to a real estate agent who
only sells a few homes per year or is brand new?
Most agents:
* Promise too much to too many customers and lose focus on each client
* Have little or no support staff & end up wasting your time, energy and
money
* Sell few properties due to lack of efficiency and systems
* Have limited resources
It’s more then marketing, it’s more then phone calls and follow up. It’s
about getting your home the maximum exposure, and doing so the right
way to trigger buyers to pick up the phone and call or email.
This is a proven System to home selling in this market. In this package,
we’ll outline the marketing methods that get the buyers to your home, and
just as important, have the skill to keep them there!

Online Marketing
Plan
HOME BUYERS AND SELLERS - 2010
• Almost 90% of home buyers and
sellers used the internet to search
for their home 1
• Reach the widest audience of
potential buyers
• More buyers = better chance of
finding one that is willing to meet
your terms, price and desired
closing date
ALMOST 90% OF HOME BUYERS USED THE
INTERNET TO SEARCH FOR A HOME 1
1 National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2010

How Buyers Searched
For Homes
• Over 90% of home buyers
use the internet & A Real
Estate Agent to search for
homes.
1 National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2014

Where Buyers Found
The Home They
Purchased
1 National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2014

Other Agents
Photo
Quality
Problem: With gas prices and the
average work week increasing buyers
are using photos and the internet to
weed through homes before going to
see them. Yet the average agent only
posts 9 photos of a home! Studies
have shown in this market with many
distressed properties, many buyers
assume homes with less photos are
damaged or need work.
Melville Team
Solution: The Melville Team hires a
professional photographer to take over
25 hi-resolution photos using HDR
technology to make them stand out
from the competition.

Melville Team
IDX Search
• Thousands of home
buyers are using our
home search portal on
ArizonaHouseHunt.com
each month
We make sure your home is setup
for IDX on Agent Websites
• Your home will be
syndicated to other Agent
Websites through the
use of an IDX
• IDX stands for "Internet
Data eXchange" and is a
policy developed by the
National Association of
REALTORS®, which
facilitates the electronic
dissemination of MLS
listing information to
authorized parties.

Social
Networking
I will use social networking
as a non-intrusive way to
keep my network apprised of
your listing
Follow us
Facebook.com/MelvilleTeam
Twitter.com/MelvilleTeam

Smart Phone
Applications
Mobile Marketing Plan
• Buyers driving through the
neighborhood can:
- Find your home, get
directions and a map
- Connect with me in one
“click” to get details and
make an appointment
Buyers who are searching in this neighborhood can find your home
through REALTOR.com ® , Zillow and Trulia mobile marketing.

Keller Williams Listing
Syndication
The KWLS will
syndicate your home
to all of the popular
home searching
websites... Some of
them are listed here.

Absentee Owners
Buying in Arizona
The Melville Team
has specialized in
working with outof-state
buyers
since 2007

Mega Open
Houses
• We don’t just do Open
Houses… we do MEGA
Open Houses!
• Those who know the
neighborhood may refer
their friends to your Open
House

Search Engine
Optimization
• I can make your home
the first one buyers see
• Triple the number of
buyers who see your
home
• Search Engine
Optimization gets your
home seen before all
others
Screen shots represent site as of publication date. Site subject to change without notice.

Pre-Market
Opportunity
Our Pre-Market Opportunity is a way for you to market
your home to a few key sources that are listed below.
You have the opportunity to
have your home marketed
to our office before it even
hits the MLS!
• The Melville Team’s existing client
database of both past, current and
active buyers
• Keller Williams Realty Phoenix has
over 150 agents that will see your
home and have an opportunity to
send to their clients
• Private Facebook Group with
active investors that are in search
of an opportunity before it goes
public

Virtual Tours
Video has become a mainstay in American Culture. YouTube
reported in May 2011 an average of 48 hours of video is
being uploaded every minute, and an average of 100,000,000
minutes of video is being watched every day!
Problem: Many buyers are moving in from remote locations and
want to see more of a home then just photos.
Solution: Virtual Tours are a fantastic vehicle for a potential
buyer to do a “walkthrough” of a home remotely. Video allows us to
showcase your property and
distribute it virally through YouTube, Facebook, Twitter, blogs and
more!

Call Capture
Problem: Buyers do not want to talk to agents. They want
information on a home without directly contacting an agent. As
agents we need to talk to buyers and close them into an
appointment on your home.
Solution: Our 24 hour information hot line gives buyers a 90
second recording on your home while it texts their phone number to
us within 15 seconds. We follow up with 5 minutes on every call
between 8 AM and 9 PM.* We post our number and your home
extension on all our advertisements.

Asking Price vs. Selling Price
Strategically pricing your home to get it sold for the most
money in the least amount of time
Price too low and you lose the value.
Price too high and you lose the buyers.

Pricing vs. Potential Buyers
Pricing correctly helps you strike a deal when there is more
competition for your home.

Critical Weeks When Listed
Pricing correctly helps you strike a deal when there is more
competition for your home.

Home Selling
Process

Lockbox Info
The Melville Team utilizes that
latest technology to track
showings by other REALTORS
on your property.
• State of the Art Supra
Electronic Lockbox and
ActiveKEY
- Our office receives an email
within 5-10 minutes of
property being shown
- Every REALTOR is required
to have an ActiveKEY. This
allows them to access the
key inside the Supra
Lockbox

Home Warranty
Seller Policy
Get your home covered
during the life of your
listing!
We negotiate on your
behalf to have this fee
covered by the buyer!
If your home doesn’t sell or
the buyer elects not to pay,
you owe NOTHING!

Seller Select
Program
The
7% Agent
Savings based on
$300,000 Sales Price
Our flexible
commission structure
allows you to pick
what’s best for you
6%
5%
We market your home and put it on the
MLS. An outside agent brings the buyer.
We negotiate the contract and handle
the escrow process. Our listing fee is
3% and we pay the outside agent 3%.
We take care of the details of selling
your home and we represent you and
handle all the details when you
purchase or build your next home. You
save 1%.
(1% discount based on the lesser of the two
homes upon successful close of escrow of
7% $3,000
7% $6,000
3%
You Kind the buyer for your home. We
negotiate and write the contract, qualify
the buyer, open and close escrow and
handle all the details of the transaction.
7% $9,000
0%
You Kind the buyer, negotiate and write
the contract and close the transaction
without our assistance.
7% $18,000