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Hustler v. Falwell.pdf - Mark Roesler

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the Second Circuit's opinion is consistent with Supreme Court [**20]<br />

decisions holding that the "Constitution . . . accords a lesser protection to<br />

commercial speech than to other constitutionally guaranteed expression." Central<br />

Hudson Gas & Elec. Corp. v. Public Service Comm'n of New York, 447 U.S.<br />

557,<br />

563, 65 L. Ed. 2d 341, 100 S. Ct. 2343 (1980) (citing Ohralik v. Ohio State Bar<br />

Ass'n, 436 U.S. at 456, 457). Among the reasons why 'commercial speech<br />

receives<br />

limited First Amendment protection is 'the legitimate public interest in<br />

suppressing "commercial messages that do not accurately inform the public<br />

about<br />

lawful activity." Id. n4<br />

- - - - - - - - - - - - - - - - - -Footnotes- - - - - - - - - - - - - - - - - -<br />

n4 In Central Hudson Gas & Elec. Corp., the Supreme Court also suggested<br />

that<br />

a restriction on non-misleading commercial speech may be justified if the<br />

government's interest in the restriction is substantial and if the restriction<br />

directly advances the government's asserted interest and is no more extensive<br />

than necessary to serve the interest. Central Hudson Gas & Elec., 447 U.S. at<br />

566. In San Francisco Arts & Athletics, Inc. [SFAA] v. United States Olympic<br />

Committee [USOC], 483 U.S. 522, 107 S. Ct. 2971, 97 L. Ed. 2d 427 (1987),<br />

the<br />

Court recently relied on the government's assertion of a strong interest in<br />

promoting, through the USOC's activities, the participation of amateur athletes<br />

from the United States in the Olympic Games to uphold against a First<br />

Amendment<br />

challenge a statute that granted the USOC the exclusive use of the word<br />

"Olympic." There, the Court found that the USOC's use of trademark remedies<br />

to<br />

prohibit the SFAA's use of the word to promote the "Gay Olympic Games" was<br />

not<br />

barred by the First Amendment even though the SFAA claimed to have used the<br />

word<br />

for both commercial and political purposes. SFAA v. USOC, 107 S. Ct. at 2983.<br />

The Court based its holding, in part, on a finding that the SFAA's use of the<br />

word could not be divorced from the commercial value the USOC's efforts had<br />

given to it and was "a clear attempt to exploit the imagery and goodwill created<br />

by the USOC." Id. & n.19.<br />

PAGE 33<br />

695 F. Supp. 112, *119; 1988 U.S. Dist. LEXIS 8694, **20;<br />

8 U.S.P.Q.2D (BNA) 1562; 15 Media L. Rep. 2097<br />

- - - - - - - - - - - - - - - - -End Footnotes- - - - - - - - - - - - - - - - -<br />

[**21]<br />

In addition, the Supreme Court has held that where a company "enjoy[s] the<br />

full panoply of First Amendment protect ions for [its] direct comments on public<br />

issues, [t]here is no reason for providing similar constitutional protection<br />

when such statements are made only in the context of commercial transactions."<br />

Id. 447 U.S. at 563 n.5. Therefore, "advertising which 'links a product to a<br />

current public debate' is not thereby entitled to the constitutional protection<br />

afforded noncommercial speech." Bolger v. Youngs Drug Prod., 463 U.S. [60] at

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