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key social & co-<strong>operative</strong> performance indica<strong>to</strong>rs - (continued)<br />
Description Measure Performance in 2012/2013<br />
4<br />
Staff injury and<br />
absentee rates.<br />
Total number <strong>of</strong><br />
accidents and<br />
reportable<br />
accidents. Staff<br />
absentee rates.<br />
During the year the <strong>Society</strong> has recorded a <strong>to</strong>tal <strong>of</strong> 10 reportable<br />
accidents (2012:10) and 165 minor accidents (2012:197).<br />
The average number <strong>of</strong> absence days was 2.37.<br />
5<br />
Staff pr<strong>of</strong>ile<br />
– gender and<br />
ethnicity.<br />
Gender split and<br />
% employees<br />
from different<br />
ethnic groups.<br />
67% <strong>of</strong> our employees are female (2012:66%) and 33% male (2012: 34%).<br />
We also moni<strong>to</strong>r the diversity <strong>of</strong> our staff and currently 5% have an ethnic<br />
minority background (2012: 5%). Further details are listed on page 12.<br />
6<br />
Cus<strong>to</strong>mer<br />
satisfaction.<br />
% <strong>of</strong> cus<strong>to</strong>mers<br />
being satisfied<br />
with service.<br />
Cus<strong>to</strong>mer satisfaction is fundamental <strong>to</strong> the success <strong>of</strong> our business. We<br />
regularly seek feedback from our cus<strong>to</strong>mers <strong>to</strong> try and gauge levels <strong>of</strong><br />
satisfaction, through the media <strong>of</strong> surveys, feedback questionnaires and<br />
random sampling. We actively encourage our cus<strong>to</strong>mers <strong>to</strong> feedback their<br />
comments direct <strong>to</strong> the Chief Executive, both positive and negative, in<br />
order that we can continue <strong>to</strong> develop and improve in the area <strong>of</strong><br />
cus<strong>to</strong>mer service. In the funeral division we regularly send out cus<strong>to</strong>mer<br />
feedback questionnaires <strong>to</strong> our clients, and in the food and non-food<br />
divisions we provide point <strong>of</strong> sale comment cards for cus<strong>to</strong>mers <strong>to</strong> fill in<br />
there and then or <strong>to</strong> take away with them. We moni<strong>to</strong>r all responses. The<br />
nature <strong>of</strong> the cus<strong>to</strong>mer feedback we seek in the food and non-food<br />
divisions does not provide a percentage satisfaction rating.<br />
7<br />
<strong>Co</strong>nsideration <strong>of</strong><br />
ethical issues<br />
and procurement<br />
and investment<br />
decisions.<br />
Evidence <strong>of</strong><br />
ethical issues in<br />
decision making.<br />
The <strong>Heart</strong> <strong>of</strong> <strong>England</strong> <strong>Co</strong>-<strong>operative</strong> <strong>Society</strong> is a member <strong>of</strong> the<br />
<strong>Co</strong>-<strong>operative</strong> Retail Trading Group (CRTG), which in turn is a member <strong>of</strong><br />
the Ethical Trading Initiative (ETI) and is working <strong>to</strong> ETI and<br />
International Labour Organisation (ILO) principles and standards. The<br />
<strong>Society</strong> also sources products from and maintains links with, wherever<br />
practicable, a number <strong>of</strong> other UK co-<strong>operative</strong> businesses and<br />
organisations that are committed <strong>to</strong> the application <strong>of</strong> the same<br />
co-<strong>operative</strong> values. Further details are listed on page 12.<br />
8<br />
Investment in<br />
community and<br />
co-<strong>operative</strong><br />
initiatives.<br />
Annual proportion<br />
<strong>of</strong> investment in<br />
community/<br />
co-<strong>operative</strong><br />
initiatives as a %<br />
<strong>of</strong> pre-tax pr<strong>of</strong>its.<br />
The <strong>Society</strong> donates all <strong>of</strong> the pr<strong>of</strong>its from its <strong>to</strong>bacco sales <strong>to</strong> local<br />
charitable causes. As such since its inception the society has donated<br />
£686,000 and a further £50,172 has been committed in the period.<br />
The annual commitment represents 1.6 % <strong>of</strong> our pre-tax pr<strong>of</strong>its.<br />
continued overleaf<br />
HEART OF ENGLAND CO-OPERATIVE SOCIETY<br />
11