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key social & co-<strong>operative</strong> performance indica<strong>to</strong>rs - (continued)<br />

Description Measure Performance in 2012/2013<br />

4<br />

Staff injury and<br />

absentee rates.<br />

Total number <strong>of</strong><br />

accidents and<br />

reportable<br />

accidents. Staff<br />

absentee rates.<br />

During the year the <strong>Society</strong> has recorded a <strong>to</strong>tal <strong>of</strong> 10 reportable<br />

accidents (2012:10) and 165 minor accidents (2012:197).<br />

The average number <strong>of</strong> absence days was 2.37.<br />

5<br />

Staff pr<strong>of</strong>ile<br />

– gender and<br />

ethnicity.<br />

Gender split and<br />

% employees<br />

from different<br />

ethnic groups.<br />

67% <strong>of</strong> our employees are female (2012:66%) and 33% male (2012: 34%).<br />

We also moni<strong>to</strong>r the diversity <strong>of</strong> our staff and currently 5% have an ethnic<br />

minority background (2012: 5%). Further details are listed on page 12.<br />

6<br />

Cus<strong>to</strong>mer<br />

satisfaction.<br />

% <strong>of</strong> cus<strong>to</strong>mers<br />

being satisfied<br />

with service.<br />

Cus<strong>to</strong>mer satisfaction is fundamental <strong>to</strong> the success <strong>of</strong> our business. We<br />

regularly seek feedback from our cus<strong>to</strong>mers <strong>to</strong> try and gauge levels <strong>of</strong><br />

satisfaction, through the media <strong>of</strong> surveys, feedback questionnaires and<br />

random sampling. We actively encourage our cus<strong>to</strong>mers <strong>to</strong> feedback their<br />

comments direct <strong>to</strong> the Chief Executive, both positive and negative, in<br />

order that we can continue <strong>to</strong> develop and improve in the area <strong>of</strong><br />

cus<strong>to</strong>mer service. In the funeral division we regularly send out cus<strong>to</strong>mer<br />

feedback questionnaires <strong>to</strong> our clients, and in the food and non-food<br />

divisions we provide point <strong>of</strong> sale comment cards for cus<strong>to</strong>mers <strong>to</strong> fill in<br />

there and then or <strong>to</strong> take away with them. We moni<strong>to</strong>r all responses. The<br />

nature <strong>of</strong> the cus<strong>to</strong>mer feedback we seek in the food and non-food<br />

divisions does not provide a percentage satisfaction rating.<br />

7<br />

<strong>Co</strong>nsideration <strong>of</strong><br />

ethical issues<br />

and procurement<br />

and investment<br />

decisions.<br />

Evidence <strong>of</strong><br />

ethical issues in<br />

decision making.<br />

The <strong>Heart</strong> <strong>of</strong> <strong>England</strong> <strong>Co</strong>-<strong>operative</strong> <strong>Society</strong> is a member <strong>of</strong> the<br />

<strong>Co</strong>-<strong>operative</strong> Retail Trading Group (CRTG), which in turn is a member <strong>of</strong><br />

the Ethical Trading Initiative (ETI) and is working <strong>to</strong> ETI and<br />

International Labour Organisation (ILO) principles and standards. The<br />

<strong>Society</strong> also sources products from and maintains links with, wherever<br />

practicable, a number <strong>of</strong> other UK co-<strong>operative</strong> businesses and<br />

organisations that are committed <strong>to</strong> the application <strong>of</strong> the same<br />

co-<strong>operative</strong> values. Further details are listed on page 12.<br />

8<br />

Investment in<br />

community and<br />

co-<strong>operative</strong><br />

initiatives.<br />

Annual proportion<br />

<strong>of</strong> investment in<br />

community/<br />

co-<strong>operative</strong><br />

initiatives as a %<br />

<strong>of</strong> pre-tax pr<strong>of</strong>its.<br />

The <strong>Society</strong> donates all <strong>of</strong> the pr<strong>of</strong>its from its <strong>to</strong>bacco sales <strong>to</strong> local<br />

charitable causes. As such since its inception the society has donated<br />

£686,000 and a further £50,172 has been committed in the period.<br />

The annual commitment represents 1.6 % <strong>of</strong> our pre-tax pr<strong>of</strong>its.<br />

continued overleaf<br />

HEART OF ENGLAND CO-OPERATIVE SOCIETY<br />

11

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