HOW TO CREATE COMPELLING EBOOKS
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Keep it Simple, Stupid.<br />
Yes, the age-old advice applies here too! Even if your<br />
topic is complex, take a simple spin on it and make it as<br />
accessible as possible.<br />
Time it Well.<br />
Pay attention to your industry and see what is happening.<br />
Make sure your eBook hits on the most cutting edge and<br />
suitable industry trends.<br />
Create Something New.<br />
It’s likely that your topic has been written about before, but<br />
this doesn’t mean that your eBook can’t succeed. Do your<br />
research, see what is out there, and make sure you can<br />
either do it better or frame it differently.<br />
Educate First, Sell Second.<br />
The best eBooks can stand alone and aren’t aggressively<br />
promotional. Instead of blindly promoting yourself, instead<br />
inform readers about your industry and empower them to<br />
explore what else is in it.
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