The international conference

Marketing and Communication Section
Track 1 – Friday, 14.05.2010, 15 00 -17 00 , C223 room
Moderators : Gheorghe Meghişan
Cătălin Barbu
1. Gheorghe Meghisan, Simona Bodog, Georgeta-Madalina Meghisan,
Mobile Telecommunications Market Analysis
2. Gheorghe Meghisan, Georgeta-Madalina Meghisan, Dan Caprioara,
Mariana Hopartean, Positioning Strategy – the Case of Elpreco
Company
3. Catalin Mihail Barbu - Revenues management in the marketing
of services
4. Oana Balintescu, Cristina Calin - Internal communication
strategy
5. Laura Dindire, Cristina Ganescu - Analysis of business promotion
systems implementation within exporting Romanian
companies
6. Olimpia Oancea, Victoria Mihaela Brinzea, Marketing
communications as a strategic function of marketing
Track 2 – Friday, 14.05.2010, 15 00 -17 00 , C224 room
Moderators: Ilie Budică
Sorina Gîrboveanu
1. Ilie Budica and Bogdan Andrei Budica - The product life cycle and
the emergence of a new concept: integrative logistics.
2. Ilie Budica and Simona Radu - The air traffic in Europe – a
barometer of the recovery from the economic crisis.
3. Sorina Gîrboveanu – How to manage a public relations crisis.
4. Elena Jianu - Collaboration and partenerships in supply
chains.
5. Silvia Puiu - Tendences regarding the demand for retailers’
products and services.
6. Mihaela-Daciana Bolos - Trademarks as power means in
international relations.
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