10 WAYS IMPROVES TRANSIT
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1.<br />
Art and design are powerful tools in attracting<br />
riders; in Buenos Aires’ ridership doubled after<br />
the infusion of art in their subway. 1 Enhancing<br />
utilitarian transit environments with high-quality<br />
and immersive artwork is proven to increase<br />
ridership. 1 Studies of numerous art-in-transit<br />
programs in Naples, Vancouver and New York<br />
City reveal that people are willing to pay more,<br />
endure longer wait times, and travel farther to<br />
access aesthetically enhanced transit lines or<br />
stations. 2 3 4<br />
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