Iptv-Vod: The Open 4th Platform - IPTV news

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introduction ............................................................................................................................... 2 fast-forward to christmas future .............................................................................. 4 itv is dead, long live iptv ................................................................................................. 11 the emperor's new entertainment ........................................................................ 17 cutting off the air supply ............................................................................................... 23 don't be scared of satellite & cable ........................................................................ 31 the route to market for uk isps ............................................................................... 41 a little rock n' roll ................................................................................................................ 50 the great content adventure ...................................................................................... 56 bursting the pay-per-view bubble ......................................................................... 72 solving the home wiring problem ......................................................................... 76 the fall of content's kingdom ..................................................................................... 90 the open 4th platform ................................................................................................. 108 the world that's on its way ...................................................................................... 123 killer apps and crap ...................................................................................................... 139 iptv strategies for 25 uk brands .......................................................................... 155 the hare & the tortoise ................................................................................................ 165 the alex cameron interview .................................................................................... 173 an action plan for ofcom ........................................................................................... 192 how to set up an iptv system .................................................................................. 203 frequently asked questions ..................................................................................... 211 what you need to know.............................................................................................. 218
introduction 2 introduction IPTV/VoD: The Open 4th Platform is an anthology of 20+ articles written between 2005-2008 by one of the media industry’s most irreverent and respected leaders, Alexander Cameron. Widely published all over the world and written in his trademarked easily-read cynical style, his insight into the future of television has been cited by hundreds of CEOs and business leaders as a seminal reference for anyone wanting to understand the opportunities and problems of the brave new world. But more that, IPTV/VoD: The Open 4th Platform is Cameron’s unique vision of how the Internet could eventually connect all electronic devices across the globe and be the hyper-intelligent television network of the 21st century, along with his damning critique of how all the industry has only managed to clone cable TV systems so far, despite it being so much more. But it has to retain the characteristics of the Internet to work: open, free, neutral and globally accessible to everyone. IPTV/VoD: The Open 4th Platform is designed to not only comprehensively answer all of the main questions a newcomer would have about IPTV, but also to lay out a vision for the future that goes against the conventional thinking. The reader will learn: • The basics about IPTV and Video On-Demand, and everything someone in the TMT markets needs to know; • How IPTV has come to be seen as the future and why it is so important; • What kinds of new applications and services can be created with new IPTV technology; • How regulation will affect the market and why a interdependent vision for the future is desperately needed; • How the content industry operates and how its operating, revenue and business models will change; • The problems, mistakes and pitfalls already encountered in this sector and what others have done to avoid them; • How pioneer telecoms networks have launched their own TV services and dealt with the problems they have faced; © ALEXANDER CAMERON 2008. ALL RIGHTS RESERVED. 2
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Iptv-Vod: The Open 4th Platform - IPTV news

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