Global Advanced Driver Assistance Systems (ADAS) Market (Component and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020
Advanced driver assistance systems (ADAS) facilitates safe driving and warns the driver if the system detects risks from the surrounding objects. Deployment of ADAS in vehicles to enhance comfort and ensure safety on road has emerged as one of the major trends.
Advanced driver assistance systems (ADAS) facilitates safe driving and warns the driver if the system detects risks from the surrounding objects. Deployment of ADAS in vehicles to enhance comfort and ensure safety on road has emerged as one of the major trends.
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Introduction to <strong>Advanced</strong> <strong>Driver</strong> <strong>Assistance</strong><br />
System (<strong>ADAS</strong>) <strong>Market</strong><br />
<strong>Advanced</strong> driver assistance systems (<strong>ADAS</strong>) facilitates safe driving <strong>and</strong> warns the driver if the system<br />
detects risks from the surrounding objects. Deployment of <strong>ADAS</strong> in vehicles to enhance comfort <strong>and</strong><br />
ensure safety on road has emerged as one of the major trends. The system provides dynamic<br />
features such as adaptive cruise control, parking assistance, blind spot detection, lane departure<br />
warning, drowsiness monitoring, tire pressure monitoring <strong>and</strong> night vision. The developments in the<br />
automotive industry are not only limited to the enhancement in the design or engine but also cover<br />
the safety of a vehicle, passenger as well as pedestrian. The growth of the market is driven by<br />
increasing focus of consumers on safety, the impending dem<strong>and</strong> for comfort in driving along with a<br />
rise in government regulations for ensuring safety. However, factors such as pricing pressure,<br />
inflation, complexity <strong>and</strong> difficulty in testing systems are some of the biggest challenges of this<br />
industry. The major trends prevailing in the market are increased electronic content <strong>and</strong> electronic<br />
integration, deployment of <strong>ADAS</strong> in low-cost cars <strong>and</strong> a rise in number of driverless cars.<br />
The European automotive industry is one of the largest <strong>and</strong> most innovative automotive markets in<br />
the world. With a massive transformation in the industry, there is rapid market penetration <strong>and</strong><br />
mass adoption of <strong>ADAS</strong> amongst customers. There are regular upgrades in the <strong>ADAS</strong> technology<br />
which facilitate competitiveness in the market. Recently, Toyota’s R&D labs in Japan, have<br />
conceptualized a prototype of the high-definition imaging Light Detection <strong>and</strong> Ranging (LiDAR)<br />
sensor for its <strong>ADAS</strong> system. This 3D sensor can detect objects up to a range of 100m <strong>and</strong> operate in<br />
adverse weather conditions as well. The company will use this 3D sensor as a part of their <strong>ADAS</strong><br />
system in their upcoming Toyota vehicles
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