SIHRA Newsletter-11-11-2010.cdr

SIHRA News Magazine July-Sep 2010
Interesting Fact About Coffee Drinking In South India
Cafes have become the hot place where youth from various small care of the layman.”
communities connect over a cup of coffee.
More scope in South India
Café culture has grown by leaps and bounds in the last decade. The This definitely holds true since the Cafe culture very much started
culture is undoubtedly catching up in the country like never before from the Southern part of India. Coffee culture began in the South on
as increasing number of players are joining the bandwagon. South the back-bone of Udupi hotel coffees and coffees that were offered
India in particular is booming with immense opportunities in the by many restaurants and Darshinis in the South. According to expert
sector and offers a rich coffee culture to explore.
“these were basic coffees and many of them were even bad coffees.
We can refer to students who are typically looking for a place to meet But they served the populace well., “This back-bone set the pace for
and socialise after school/college timings, or on holidays. On the early coffee consumption in a country that had a pathetic per capita
same lines, we can consider office goers who are on look out for a consumption of 54 gms per person per year in South India and all of
place to grab a quick bite or a cup of coffee during breaks which also 1.2gms per person per year in the rest of India.”
becomes a place of meetings. In the evening, the same spots can Entrepreneurs, too, have discovered that there is loads of money to
become a meeting place for relatives and friends.
be made in the quick service restaurant (QSR) business and
Café culture trend in India
especially having witnessed the rising share of wallet spent on eating
Given the huge disposable income for today's youth, there exists a out these days. Areas such as Indira Nagar, Richmond Road,
vast market of cafes in India. Cafes have become the hot place where Koramangala and HSR layout are seeing a sharp increase in the
youth form various small communities connect over a cup of coffee. number of outlets (in South India) – selling cappuccino, frozen
Sudeep Gupta, Director, Zest Agro Pvt. Ltd. comments, “In the time to yogurt, tea-based mocktails and English breakfast.
come, Indian market will be at par with European market if we talk “South India has got a lot of scope for players with better offerings.
about the Cafe Culture. Though, this trend Now café is not just about specialty coffee – it's about more offerings
started from Barista, Costa Coffee because more and more people have made café their second home –
and Cafe Coffee Day but in order so better offerings, ambience would still have scope in South India.
to provide a branded cafe to It's more of a customised format game rather than a copy paste
a layman, chains like Cafe model due to diversification in our country every kilometer,” another
Buddy's are emerging avid coffee drinker.
to reach out to the He added, “This was true few years back but in today's scenario,
larger audience. coffee is not limited to south India but has become a national
While, CCD and phenomenon. People of south are still very much inclined toward
Barista cater to their filter Kapi but the youth all over India prefers the Italian coffees
the up-market like espresso, cappuccino, latte etc.”
c u s t o m e r s , a
chain like Cafe
Buddy's takes
Courtesy: Franchise India Web portal.
NEW HOTELS IN THE PIPELINE IN SOUTH INDIA
The following hotel properties which are under execution between 2010 and 2011, when completed will provide an additional capacity
of 3272 rooms from 5 star to 3 star rating.
Place Brand Promoter Rating No of rooms
Chennai
Chennai City Centre (Radisson hotel)
Carlson Hotel 5 161
Leela Kempinski Hotel Leela Venture 5 400
Hilton hotel Empee Int. Hotels & Resorts 5 250
ITC Grand Chola ITC Hotels & Resorts 5 680
Kerala Tourism Development Corporation Hotel KTDC 91
Sarovar Portico Sarovar Hotels 200
Sarovar Hometel Sarovar Hotels 140
JW Marriot Viceroy Hotels 5 200
Coimbatore
Hotel ISTA IHHR Hospitality 5 200
Taj Surya Taj Hotels & Resorts 5 200
Hyderabad
Orchid hotel Alif Resources & Infrostrrtcture Ltd 60
Radisson Plaza Daaj Hotels & Resorts 5 160
Park Hyatt Gayatri Hi-Tech Hotel ltd 5 225
Lemontree Krizm Hotels 400
Thiruvananthapuram
Bekal Resorts Dev. Corpn Kerala Resorts Development Corporation 100
Visakhapatnam
Sea Valley Resorts 5 92
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