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1 The UC Summit Consultant FAQ's 1. Why a ... - UCStrategies.com

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3. What is the overall value of this relatively unique format, which appears<br />

intense and fast-paced?<br />

As a business owner or executive, your time is very tight, so the format packs<br />

numerous opportunities and experiences into very full days and evenings – along<br />

with some time for fun and relaxation. Solutions Integrators tell us that they are<br />

looking for more effective means to network, gain a <strong>com</strong>petitive advantage, and<br />

build a stronger business. And consultants have told us that they don’t want to<br />

be sold to but rather educated. We have structured the event to address these<br />

issues. In addition, as former educators, we know that people can absorb more<br />

information when they are involved in a variety of activities at varying paces. For<br />

this reason, the agenda includes numerous activities – from roundtable and<br />

panel sessions to an exhibit hall to cocktail parties and dinners.<br />

4. What experiences will I have while attending this event?<br />

<strong>The</strong> <strong>Summit</strong> format has been used very successfully in the past. In a relatively<br />

short period of time it gives you:<br />

• A rare opportunity to meet with and talk in depth to a number of high<br />

quality vendors and resellers over a period of 2.5 days<br />

• An even rarer opportunity to network with your peers to discuss best<br />

business practices as well as “what’s hot and what’s not”<br />

• An unusual opportunity for learning more about the industry from a<br />

number of industry experts – in a forum that offers dialog opportunities<br />

rather than just presentations<br />

• An appealing resort setting that facilitates networking and education<br />

experiences while still giving you some time to relax<br />

5. What is the general profile of the Solutions Integrator attendees at this<br />

event?<br />

• <strong>The</strong> attendees <strong>com</strong>e from both the traditional VAR <strong>com</strong>munity (about 60%<br />

of the attendees) and the tele<strong>com</strong> <strong>com</strong>munity (about 40%). What they<br />

share is a vision for their future and an understanding that “business as<br />

usual” is no longer the road to success.<br />

• Attendees are selected to offer a broad representation of market<br />

coverage. Some focus on large and enterprise markets; some on<br />

government, education, healthcare, etc.; and the majority focus on the<br />

small and medium market.<br />

• <strong>The</strong> annual revenue of the invited Solutions Integrators generally falls into<br />

the $25-50m range, with some Solutions Integrators doing considerably<br />

higher revenue overall and others, in building mode, doing less.<br />

6. What can I expect to take away from this event?<br />

It’s really pretty simple, but very significant!<br />

• Fresh business ideas, strategies, and tactics gained through the time<br />

spent networking with your peers – more best business practices!<br />

• <strong>The</strong> potential for a strong relationship with some new vendors, a stronger<br />

relationship with some of your existing vendors and a variety of new<br />

relationships with leading Solutions Integrators for you to depend on in the<br />

field.<br />

2<br />

Property of <strong>UC</strong> Strategies/<strong>The</strong> <strong>UC</strong> <strong>Summit</strong>

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