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45%<br />
40%<br />
35%<br />
30%<br />
25%<br />
20%<br />
15%<br />
10%<br />
5%<br />
0%<br />
<strong>Boost</strong> Juice <strong>Bars</strong> Virgin McDonalds Apple Ipod<br />
Nike Diesel Nudie<br />
Australian understanding marketing Gen Y<br />
research<br />
Within just five years <strong>Boost</strong> had established a brand awareness<br />
level in Australia of 94% and consumers ranked the brand’s ‘cool<br />
factor’ among the likes of Nike and Apple.<br />
the cool factor<br />
50<br />
45<br />
40<br />
35<br />
30<br />
25<br />
20<br />
15<br />
10<br />
5<br />
0<br />
%<br />
never<br />
was<br />
cool<br />
legend<br />
boost<br />
cool<br />
potential<br />
virgin<br />
nike kikki k<br />
becoming<br />
cooler<br />
Independent TNS Research<br />
2011<br />
cool pinnacle<br />
of<br />
cool<br />
apple<br />
losing<br />
coolness<br />
zara<br />
smiggle nova radio<br />
24 25<br />
totally<br />
lost<br />
coolness
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