tcdla - Voice For The Defense Online

WINOS TO KNOW ABOVC LLL\IYCER ADVERllSlNG
give official opinions over the telephone nor do they accept
fwd advertisements for initial review. In order to obtain an
official re*, a lawyer must send a copy of the advertisement
along with the application form and filing fee to the State Bar. If
the lawyer is not certain whether he or she should submit the
ad to the State Bar, he or she is advised to again review Rule
7.07(d). If still unsure, the lamger niay submit the ad for review
out of an abundance of caution. The staff can answer general
questions and guide a lawyer to the appropriate rule($) but will
not make any determinations of exempt status.
l2.what are some of the most common mistakes that
lawyers make with regard to these advertising rules?
Failure to make the mandatoiy Hing of non-exempt advertisements
and written sokcitation letters
Fdure to take advantage of the option to have the ARCpreview
an advmisement or letter for compliance.
Failure to make even a curmy effort to read md understand
the rules.
Fanure to plan and react to publication deadlines.
(Particslwly in the case of telephone directories.)
Failure to reallre that violations of these ~ des wIU subject
an attorney to the grievance procw. W
24 VOICE FOR ?WE DEFENR WVJW.TCDlA.COM NOVEMBER 2001