Nutricia - IBFAN

Breaking the Rules, Stretching the Rules 2004
� Nutricia distributes unsolicited supplies of Nutrilon
to health facilities in the Dominican Republic which
are subsequently distributed to mothers. Nutricia presents
gifts of calendars, and blocks of notepads to
health workers, all of which contains either the
Bebelac 1 or Nutrilon brand names and the company
name and logo.
� In Argentina, Nutricia Bago provides unsolicited supplies
of Kas 1000, L-K Infantil and Nutrilon Soya
to health facilities. Health workers pass them on the
mothers as free samples.
� A maternity
clinic in
Curaçao
distributes
� Nutricia delivers Christmas hampers as
gifts to a clinic in Curaçao. The company
also supplies the clinic and a hospital
in Curaçao with free formula.
In Indonesia:
�
� A leaflet – “Diarrhoea in infants” –
found at a clinic in Curaçao (Caribbean)
claims that “Nutricia Infant
Formulae are complete: they closely
resemble breastmilk, not only composition,
but also in absorption
characteristics.”�
Crème Nutricia
brochures which promote rice porridge
from 4 months. The same facility gives
out Nutricia bookmarks with colourful
pack shots of 7 different brands of
Nutricia formulas. �
� Gift for mothers in Curaçao:
baby passports have the
Nutricia company logo and the
slogan “Nutricia Baby Feed-
�
ing Specialists”. The statement
on the importance of
breastfeeding is included in a
separate sheet which will
easily fall out of the booklet.
� Company representatives visit mothers at health facilities
once or twice a month to promote Nutricia
products such as Bebelac.
IBFAN -- International Baby Food Action Network
NUTRICIA
� Nutricia distributes many gifts to health workers such
as calendars, wall clocks, posters, pens, pencil cases,
notebooks and growth charts bearing brand names
such as Bebelac 1 together with the company logo.
Most of these items are put up on walls or desks where
there are seen by the public.
� Nutricia donates unsolicited supplies of Bebelac,
Bebelac 1, Crème Nutricia, Nutrilon and Nutrilon
Premium 1 to health facilities. In some cases, supplies
are provided at special discounts or invoices are
issued but are not followed up with payment collections.
Elsewhere, Nutricia obligingly supply health
facilities with Bebelac
and Nutrilon upon receiving
requests from
the facilities.
� Nutrilon 1 free supplies
to this maternity
clinic are passed on to
mothers after delivery.
� In one clinic, mothers are given free samples of
Bebelac 1 on discharge. Company representatives
later telephone mothers to ask whether they are still
using Bebelac.
� Baby cot tags and
patient number cards
are supplied by
Nutricia to health
facilities and bear
either the Bebelac or
the Nutrilon brand
name.
Baby mattresses stamped with the
Nutricia name are also given.
�
A Bebelac health
record card
Health facilities display
clocks, calendars,
posters and other
information advertising
Nutricia products in
waiting rooms and on
health workers’ desks.
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